Europe Defeats US in Global Sports Brand Clash

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European teams top list of 250 most valuable sports team brands, released today by Brand Finance plc

For the first time, the brand values of all major sports teams worldwide have been calculated and compared:

  •     Football club brands top the table - Manchester United is 1st with a brand value of $853m
  •     The Dallas Cowboys are the top US team, narrowly defeating the New England Patriots
  •     At $398m the NY Yankees’ brand value is double its nearest MLB rival the St Louis Cardinals
  •     The LA Lakers are the most valuable NBA team and are 40th with a brand value of $205 m
  •     The NHL’s player lockout has hit brand values - Montreal Canadiens are top, but 81st overall
  •     The most valuable IPL team, the Mumbai Indians, is 146th overall, with a value of $48 m

The BrandFinance® Sporting Brands 2012 was compiled by Brand Finance plc, the world’s leading brand valuation consultancy. 250 teams are included, from the NFL, NHL, NBA, MLB, IPL and international football leagues. The full table can be found here and the extended press release with analysis of the results here. For more information on the BrandFinance® Forum, where the results will be discussed in greater depth, click here.

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Robert Haigh
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