Dallas, TX (PRWEB) January 22, 2014
Private label products are products produced and sold by retailers. Private label brands, of sports nutrition products, are becoming prominent in the European market as these products are priced lower than branded sports nutrition products because of the operational efficiencies of the private label manufacturers. The growth of online shopping among consumers has led to an increase in online sales for private sports nutrition brands, such as General Nutrition Centers, Inc., which is the leading global online retailer for sports nutrition products. The prevailing economic downturn has led to a demand for private label sports nutrition products that are easily available, thereby posing tough competition to non-private label brands. Hence, many large retailers are entering into this category with their own private label offerings. For instance, Tesco, a leading retailer in Europe, has recently entered the Sports Nutrition market with both branded, as well as private label, product offerings. Hence, the emergence of private label brands will impact the market, both positively as well as negatively, during the forecast period.
Analysts forecast the Sports Nutrition market in Europe (http://www.reportsnreports.com/reports/273345-sports-nutrition-market-in-europe-2014-2018-.html) to grow at a CAGR of 2.31 percent over the period 2013-2018. According to the report, one of the main drivers in this market is the increasing awareness about sports nutrition products among consumers. With the increasing use of marketing tools to create awareness among consumers, the penetration of sports nutrition products is growing in the European market.
Further, the report states that one of the main challenges hindering the growth of this market is the presence of cheap counterfeit products in Europe. The price advantage of counterfeit products appeals to consumers, who end up purchasing these counterfeit products.
The report recognizes the following companies as the key players in Sports Nutrition Market in Europe: Atlantic Multipower Germany GmbH and Co. OHG, Laboratoire EA Pharma, Enervit SpA, and GlaxoSmithKline plc.
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Other vendors mentioned in the report are Friggs AB, Genuport Trade AG, Nutrition & Santé, Optimum Nutrition Co., PacificHealth Laboratories Inc., PowerBar Europe GmbH, ProAction S.r.l, Reflex Nutrition Ltd., Science in Sports Ltd., Ultimate Nutrition Inc., and Weider Germany GmbH.
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Related Report on Sports Market:
Global Sports Equipment Market 2012-2016 (http://www.reportsnreports.com/reports/267952-global-sports-equipment-market-2012-2016.html) analysts forecast the Global Sports Equipment market to grow at a CAGR of 2.38 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing participation in sporting activities. The Global Sports Equipment market has also been witnessing the increasing use of carbon fiber in sports equipment. However, the increasing availability of counterfeit products could pose a challenge to the growth of this market.
The Global Sports Equipment Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in North America, Europe, the APAC region, and the ROW; it also covers the Global Sports Equipment market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
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The key vendors dominating this space include Adidas AG, Amer Sports Corp., Callaway Golf Co., and Nike Inc.
The other vendors mentioned in this report are ASICS Corp., Billabong International Ltd., Cabela''s Inc., Daiwa Seiko Corp., Dunlop Sports Group Americas Inc., Fortune Brands Inc., GLOBERIDE Inc., Jarden Corp., JJB Sports plc, Mizuno Corp., Puma SE, Sports Direct International plc, The Forzani Group Ltd., and Yonex Co. Ltd.
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