Chapel Hill, NC (PRWEB) September 14, 2010
Mestrength has completed its test marketing with over 10,000 lucky tasters in gyms and retailers in South Miami Beach, Southern California and North Carolina and the results are in: athletes, parents and kids prefer the great taste, value price, and superior function of our products in 9 out of 10 taste tests over leading brands. Consumers have cast their vote, and Mestrength Sports Nutrition is thrilled to announce its official launch of MESTRENGTH and KIDSTRENGTH as the strength and conditioning sports drink mix of choice for adults and kids, respectively.
“Widespread consumer frustration with legacy brands and useless new products targeting sports enthusiasts that love intense physical and recreational activities led us to innovate and solve the strength and conditioning sports drink problem with independent scientific research and consumer input,” said Kevin O’Keefe, the company’s President and Chief Executive Officer.
Unlike other hydration/performance sports drinks that replenish the body with sugar, carbs, caffeine, vasodilators, thermogens, or meaningless amounts of vitamins in water, MESTRENGTH is a scientifically researched formulation that combines 5 electrolytes with 5 grams of creatine for people who are serious about strength training to build a lean, strong body to improve performance. MESTRENGTH provides the body with one of the most effective nutritional supplements currently available in terms of increasing high-intensity exercise capacity and lean body mass during training. The unique flavor and time-tested ingredients bridge endurance and strength with a lean, clean efficient fuel for the body.
For parents who are concerned with childhood obesity and potentially diabetes, KIDSTRENGTH delivers 400mg of Vitamin C and 5 electrolytes so kids can play longer and harder while supporting their immune system without sugar and carbohydrates from the unhealthy brands currently available. KIDSTRENGTH is truly Hydration for a New Generation.
For users of MESTRENGTH or KIDSTRENGTH powder stix added to a 20 oz water bottle during exercise, the end result is less accumulation of heat in the body, less stress on the cardiovascular system, and improved stamina, all of which adds up to better performance.
In addition, MESTRENGTH's convenient and portable single-serve powder stix enable consumers to re-use their favorite water bottle and reduce consumption of plastic. Todd Infurna, VP Distribution for MESTRENGTH, with 15 years of beverage experience, added, “MESTRENGTH empowers the consumer to be an earth 'Sponsor' through its environmentally friendly, low carbon footprint stick pack, and each stick pack is also aligned with a charitable cause...putting the consumer in control."
MESTRENGTH Sports Nutrition products are available at select retailers including LA Boxing, Nutritional Power Center, Xpert Nutrition, Triangle Vitamins, Fleet Feet, Normandy Gym, Amazon.com and the company’s online store. The company is executing new distribution opportunities with major retailers nationwide. Package configurations allow for merchandising at the Counter, Gum Rack, Energy Shot Rack, Power Bar Rack, and Suction Racks on Equipment or Wire Racks on Warm Shelf RTD isles.
MESTRENGTH, Inc. (MSI) is a pioneering Sports Nutrition company offering consumers lean, clean, and efficient body fuel under two brands - MESTRENGTH and KIDSTRENGTH. The fuel is an isotonic electrolyte sports drink mix that improves hydration and helps build stamina and performance in active kids and athletes. MSI research listened to its customers - from kids and their parents to elite athletes, recreational sports lovers, and active adults – and uncovered a number of fundamentally unmet needs that were designed into our products. JUST ADD WATER to the single serving “stix” and enjoy your strength training and exercise!