The adoption of garments made with drirelease with FreshGuard® by top athletes makes us extremely proud of the products we deliver.
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Wilmington, DE (Vocus) July 9, 2010
drirelease®, the leading brand of high-performance fabrics used in sports and fashion apparel, has entered the playing field of professional football via the adoption of the SIGVARIS® Athletic Recovery Socks by the Indianapolis Colts and the Atlanta Falcons.
The SIGVARIS Athletic Recovery Sock is a true, graduated compression garment that promotes lactic acid flush-out and relieves delayed-onset muscle soreness. In addition, the socks provide players with the additional comfort and performance benefits of drirelease, including excellent wicking, drying times that are 4x faster than cotton, and environmentally-friendly odor control. “Our goal with this garment was to create a product that could break through the clutter by delivering tangible performance benefits for athletes and weekend warriors,” said Jason Kern, Product Manager for SIGVARIS North America. “Using drirelease yarns to build our Athletic Recovery Sock allowed us to introduce a truly differentiated product that will help members of the Colts and Falcons stay cool and comfortable during grueling practices as well as help them to recover between games.”
The adoption of the Athletic Recovery Socks by the Colts and the Falcons marks yet another great achievement for drirelease in 2010. “We are very excited that our partners continue to see the performance benefits drirelease delivers to their garment programs,” said Dustin Cohn, Chief Marketing Officer of Optimer Brands and former Marketing Director at Gatorade. “The adoption of garments made with drirelease with FreshGuard® by top athletes makes us extremely proud of the products we deliver. We’re confident that the players will feel the permanent moisture management and comfort benefits with their SIGVARIS socks, and we wish them a great season,” concluded Cohn.
The Atlanta Falcons and Indianapolis Colts will be supplied the SIGVARIS socks throughout the 2010 – 2011 season.
To learn more about drirelease with FreshGuard, please visit http://www.drirelease.com or follow us on Twitter @drirelease.
To learn more about the SIGVARIS Athletic Recovery Sock, please visit http://www.athleticrecoverysock.com .
About Optimer Brands
Optimer Brands, formerly known as Optimer Performance Fibers, a Sterling Capital Partners company, is based in Wilmington, DE.
Founded in 2001, Optimer Brands conducts textile research, development and marketing and has a scientific staff credited with over 100 patents and developments.
drirelease® is a registered trademark of Optimer Brands. It is a patented, intimate blend of synthetic and natural fibers that combine wicking and quick drying attributes into a single yarn. Instead of spreading the moisture across a fabric’s surface, drirelease actually pushes it to the outside of a garment, releasing water and perspiration faster than any other performance fabric on the market. drirelease includes the added benefit of FreshGuard®, an odor neutralizer embedded in all drirelease fabrics that virtually eliminates odor without using harmful chemicals. All drirelease attributes are inherent to our yarns, meaning they will not wear or wash out. For more information, visit http://www.drirelease.com or follow us on Twitter @drirelease.
FreshGuard® is a registered trademark of Optimer Brands. It is an odor neutralizer embedded in all drirelease fabrics. It eliminates odors in garments by blocking odor-causing sebaceous body oils from attaching to the fabric -- also stopping the attraction of odor-causing bacteria. Not an anti-microbial or anti-bacterial, which attack bacteria that possess positive functions, FreshGuard is environmentally friendly. For more information, visit http://www.drirelease.com or follow us on Twitter @drirelease.
Director of Marketing
SIGVARIS® North America is part of an internationally active medical device group headquartered in Winterthur, Switzerland that focuses on the development, production and distribution of medical compression garments, including hosiery and socks. With distribution in more than 50 countries on six continents, SIGVARIS is recognized as a global industry leader in the area of compression therapy for the management of venous disorders. Our US manufacturing plant is located in Peachtree City, GA. For more information, please visit http://www.sigvarisusa.com . SIGVARIS, LIFE FOR LEGS and the leg icon are registered trademarks of Ganzoni & Cie AG, St.Gallen/Switzerland and in many countries worldwide.