New McLaren MP4-12C Configurator Launched Online at mclarenautomotive.com

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Unique to the McLaren 12C is a ‘Driver Zone’ interior option. In addition to combining Alcantara, leather and carbon fiber inside the cabin, owners are able to further personalize the area immediately around the driver.

‘Designed around the driver’ has been the prevailing concept for the MP4-12C. From March 31, 2010, future customers and sports car enthusiasts alike are able to put themselves in the driving seat of this truly innovative new high-performance sports car and specify their ideal 12C using an interactive online car configurator at http://www.mclarenautomotive.com.

Having driven 12C Experimental Prototype (XP) vehicles, and made an appearance at the recent launch of McLaren Automotive to the world’s media, 2009 Formula 1 World Champion Jenson Button and 2008 World Champion Lewis Hamilton were keen to be the first to specify their ideal 12Cs. Visitors to http://www.jensonandlewis.mclarenautomotive.com will see the team-mates interacting with the online configurator for the first time in a new short film.

The configurator was developed using data obtained from the McLaren Automotive design and engineering teams at the McLaren Technology Centre in Woking, England. The 12C configurator will link to McLaren Automotive’s 35 retail outlets in 19 countries across the globe when retailers are appointed from May 2010 and brings McLaren’s innovative automotive technology closer to its first customers. It allows them to enjoy specifying their preferred 12C options from a range that literally offers millions of combinations.

A choice of 17 different high-grade exterior paint finishes begin with Blue, Silver and White available as standard on the 12C. A further eight may be selected from the Special range of finishes, which includes McLaren Orange, a solid hue which was the signature colour of McLaren race cars in the 1960s and 1970s. A choice of six Elite exterior colors is available for buyers seeking the very highest quality paint finish on their 12C.

Unique to the 12C is a ‘Driver Zone’ interior option. In addition to combining Alcantara, leather and carbon inside the cabin for both driver and passenger, owners are able to further personalize the area immediately around the driver. A choice of five leather trims can be specified solely for the driver’s seat, door trim and dash insert and the resulting asymmetrical appearance enhances the driver-focused ambience of the cockpit.

Performance upgrades include a lightweight sports exhaust system, carbon ceramic brake discs, polished-finish calipers and two different lightweight forged wheel options. Mirror casings, engine bay panels and engine covers are all available in carbon fiber.

In the center of the cabin, the 12C’s portrait touch-screen gives driver and passenger access to a bespoke on-board entertainment, media and communication system. The 12C features a Meridian two-channel, four-speaker sound system, 40GB hard drive with media player, AM/FM radio, electronic user manual and Bluetooth telephony. USB, PDMI and audio jack ports allow media player connection, with support for Apple iPod and Microsoft Zune.

The McLaren-developed IRIS option is available as an upgrade to the telematics system and allows use of voice control to access a navigation system while driving. Hard drive capacity increases to 80GB, while users can access a picture and media viewer and email. WLAN connectivity allows owners to remotely transfer music and other data files from a laptop or PC when parked within range. The IRIS option includes a seven-speaker Meridian surround sound system.

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Lynne Arciero

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