Sports and Fitness Clothing: A Global Strategic Business Report
San Jose, California (PRWEB) February 05, 2013
Follow us on LinkedIn – Worldwide, participation in individual and team sports and fitness activities is on the rise, which is expected to provide a significant thrust to sales of sports and fitness clothing in the following years. Within the developing regions, the trend towards westernization is fast catching up and together with rising income levels, there is considerable demand for using sportswear for sports as well as casual purposes. Continuously evolving and heading in diverse directions, the sports apparel market has found new themes – versatility, growing fashion consciousness, increase in sports participation, particularly among women, emphasis on product performance and comfort, and focus on healthy life styles – that are propelling its steady growth. The US, the largest sporting goods market worldwide, continues to set global standards in the industry.
Specialized sports and licensed apparel, a niche market, is rapidly gaining ground creating demand for various types of garments, equipment and accessories. Aging but active populations in the US, Japan and Europe and emerging markets such as Asia and Latin America present attractive opportunities for sports and fitness clothing makers. Women represent a highly lucrative target audience as they increasingly take up newer sports and become involved in fitness activities such as yoga. Further, blurring the lines of differentiation between sports and fitness clothing used for casual, business, everyday or street wear continue to define an ever-changing landscape in the sports apparel market. However, the sports apparel market is also dotted with some restraining forces. These include the seasonality of the market; volatility or changing preferences or tastes of consumers; and economic pressures in some markets. These factors are expected to limit potential growth in the market in the next few years.
The global sports apparel market yielded to the economic headwinds during the period 2008-2009, which resulted in marked declines in sales at the global level. Much of the downturn was affected by the economic pressures and negative consumer sentiment in the developed markets, which endured the highest declines globally. Continued positive growth in emerging markets, such as Asia-Pacific and Latin America, failed to cushion these declines. Emerging markets were however not completely immune to the downturn, as demand slowed down significantly in these regions during the recession-struck period. However, with the global economies recovering since mid 2009, the sports apparel market swung back to normalcy in 2010, posting positive growth in revenues. Future outlook of the market remains positive, despite some economic concerns emerging in developed markets such as the US and some European countries, along with a slowdown in China.
Performance Apparel represents garments that function or perform for a purpose. In sports, the clothing assists athletes in keeping them cool, dry and comfortable through the use of techniques such as moisture management and others. The performance apparel sector represents one of the fastest growing sectors in the textile industry worldwide, with two key applications - Protective Clothing (industrial use) and Sportswear. Performance outdoor apparel is witnessing significant growth in demand worldwide and is expected to spearhead growth in the market over the coming years. The apparel used by those involved in sports pursuits is emerging as the fastest growing segment.
As stated by the new market research report, Europe continues to remain the largest regional market for Sports and Fitness Clothing. Continued growth in the participation of sports and fitness activities alongside availability of wide range of technologically advanced products and the rise in women's participation in sports are the major factors driving growth in the market. Meanwhile, Asia-Pacific represents the fastest growing regional market displaying a CAGR of close to 7% over the analysis period. Increasing awareness on health and fitness, favorable demographics, rising income levels and increasing westernization of lifestyles are some of the factors driving growth in market. Asia also emerged as the largest hub for production of sports apparel and other sports goods due to lower production costs in some countries in the region.
Major players in the marketplace include ASICS Corporation, adidas Group, Reebok International Ltd., Bauer Performance Sports Ltd., HanesBrands, Inc., lululemon athletica Inc., Nike, Inc., Puma SE, Under Armour, Inc., and VF Corporation, among others.
The research report titled "Sports and Fitness Clothing: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, issues, competitive overview, market share data, strategic industry activities, key technological developments and profiles of major companies worldwide. The report provides market estimates and projections (in US$ Million) at retail level over the period 2010-2018 for major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia Pacific, Latin America and Rest of World. Product segments analyzed include Sports Apparel and Fitness Clothing. The report also provides market analytics for the historic period 2004-2009 for additional perspective.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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