Sports and Fitness Clothing: A Global Strategic Business Report
San Jose, California (PRWEB) May 10, 2012
Follow us on LinkedIn – In recent years, the sports and fitness clothing market witnessed several new trends including rise in consumer inclination towards healthy life styles, spurt in sports participation rates, and emergence of new sports and spread of some indigenous sports to new regions. All these factors hold potential to propel the demand for sports and fitness clothing market across the geographies. Blurring lines of differentiation between sports apparel and regular clothing designed for casual, business, or daily/street wear continue to define an ever-changing landscape in the sports and fitness clothing market. Companies are fast adopting strategies to address incongruent demands of men and women, a diverse age segment, the casual, competitive or non-athlete who prefers fitness clothing for daily use, and variety of racial and ethnic groups. The US, the largest market worldwide, continues to set global standards in the sporting goods industry. Aging-but-active population in the US, Japan and Europe, and emerging markets such as Asia and Latin America present attractive opportunities for apparel makers worldwide.
Despite the fact that the market has exhibited balanced growth over the last few years, there is fierce competition for market share on the supply side as well as the vendor side. Mirroring consolidation trends in industries worldwide, the sports apparel market also witnessed numerous mergers and acquisitions. Apart from reinforcing market positions, the consolidation activity provides economies of scale for the players in effectively managing suppliers stretched across the world. On the retail front, conventional sporting goods players vied with fashion stores while department stores competed with mass merchandisers and sporting goods chains, in a bid to capture a pie of this lucrative market. Furthermore, unprecedented development in e-commerce also presents more prospects and challenges for the industry, as manufacturers foray into new territories to attract new customers over the Internet. Consumers are increasingly exhibiting widely disparate preferences, classy tastes, and a marked inclination towards those that offer convenience, performance, flexibility and class. Downstream integration of clothing manufacturers in distribution as evidenced in chains, single brand stores, and the 'shop within a shop' concept, coupled with growth of private-labels, marks a strong trend towards brand strengthening and greater retail concentration.
In recent years, the increasing number of women participation in sports and fitness activities has largely impacted the growth trend in the market. In the Sportswear segment, women in the age group of 35 years and above with more disposable income represent the potential group and offer lucrative opportunities to several players engaged in women’s sports apparel business. Targeting this group several companies are introducing varied sports and fitness clothing.
As stated by the new market research report on Sports and Fitness Clothing, the US represents the largest market worldwide. Overall growth in the market in recent years has been primed by increased consumer spending in the emerging markets, which offset the weak sales in developed markets of Europe and the US. A number of sporting events such as the Rugby World Cup, the IAAF World Championships, and the Cricket World Cup also contributed to the sustained growth in market revenues. Asia-Pacific is forecast to emerge as the fastest growing market with a projected CAGR of 5.0% over the analysis period. Growth in the market is mainly led by invasion of international brands and increasing participation of individuals in sporting events. With growing globalization of high-end fashion trends, overseas designer fashions are penetrating into the Chinese market, particularly impacting the women’s segment. In the men’s market, a relatively small proportion of men are adapting the well-dressed concept, exploring for quality and up-scale men’s wear brands. The country is viewed as one of the fastest growing Asian markets for high-end classic suits, jackets, and pants.
Major players in the marketplace include adidas AG, Amer Sports Corporation, Ashworth Inc., ASICS America Corporation, Banana Republic, Benetton Group S.p.A, Billabong International Limited, Columbia Sportswear Company, Gap Inc., Hugo Boss AG, Jockey International, Levi Strauss & Co., Nike Inc., Old Navy, Prada S.p.A Group, Quiksilver Inc., Reebok, The Timberland Company and Tommy Hilfiger among others.
The research report titled “Sports and Fitness Clothing: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides revenues figures (In US$ Million) for major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe),
Asia-Pacific, Latin America, and Rest of World.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
Global Industry Analysts, Inc.
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