Sports and Fitness Nutrition: A Global Strategic Business Report
San Jose, California (PRWEB) November 22, 2011
Follow us on LinkedIn – The global sports and fitness nutrition market has been witnessing a phenomenal change in recent years. Products that were previously meant for athletes and body builders are now being targeted towards the general population. As consumer attitudes towards fitness turns favorable, these products are increasingly finding adoption among the non-athlete consumer group, particularly among the younger demographic profile. As a result, sports nutrition products that previously were touted for their muscle building potential are now being marketed as ones that promote good health. These beverages were conventionally placed in gyms and were rarely found in supermarket and retail store shelves.
With the favorable attitude of customers towards exercise, the definition of sports and fitness nutrition products also started changing. Younger generation, health conscious consumers, soccer moms, and weekend fitness warriors are now the core consumer cluster. Sports beverages are increasingly being used as refreshment drinks, which is further fuelling demand for these products in the marketplace, Presently, sports and energy bars are one of the fastest growing segments, as consumers are turning busier day-by-day and are more impulsive towards their purchases of meals or meal replacements. The supplements segment has also been growing at a significant rate in various parts of the world due to increased working hours and importance towards exercise and sports.
Manufacturers of sports and fitness nutrition products who conventionally distributed through select channels including catalogues, spas, and multi-level marketing, are now offering products through common and widely used delivery modes such as convenience stores and supermarkets to broaden their customer base. New trends are also being witnessed in the ingredients that go into the making of such products. With consumers increasingly turning away from artificial or synthetic products, sports and fitness nutrition products produced from natural ingredients are making inroads into the market. Delivery formats are also witnessing a transformation as manufacturers are attempting to offer formats that are not only convenient to use but which also facilitate optimized dispersion of active ingredients in the body.
Rising tide of regulatory changes across the world is the most serious issue affecting the future of global supplement sales. Supplement companies operating in North America, Europe, Asia, Latin America, or Russia, are awaiting possible changes in legislation that may be widespread affecting the ingredients used in supplements, and the health and marketing claims that is to be made for such products. With sports nutrition market experiencing quite a lot of action in the last few years, regulatory bodies now assume a major role, coming up with strict enforcement policies toward sports nutrition. Several companies have been found to be padding their dietary supplements with steroids or FDA-approved drugs, making supplements an illicit drug rather than a dietary supplement. With rising ingredient scandals, social activists, and government authorities are demanding stern action to prevent inferior-quality ingredients reaching the retail shelves. Efforts are being taken to guard the supply chain with ongoing quality assurance education and GMP certifications.
In the global sports and fitness nutrition products market, the United States represents the single largest regional market, as stated by the new research report on Sports and Fitness Nutrition. Increasing awareness and growing usage among mainstream customers to improve personal fitness has led to significant growth of the market in the US. In terms of future growth, the Asia-Pacific market displays immense potential and is poised to expand at the fastest CAGR of about 10% over the analysis period. The Food and Drinks product segment accounts for a significant share of the global market, with major contribution from the sports/energy drinks and bars. The Supplements segment is increasingly gaining share due to growing usage of products among tight-scheduled busy consumers, and is expected to register fast track growth through the projected period.
Key market participants profiled in the report include Abbott Nutrition, AST Sports Science, Body Wise International, Inc., Balance Bar Co., Champion Nutrition, Inc., Clif Bar, Inc., The Coca-Cola Co., Dr Pepper Snapple Group, Inc., Dymatize Enterprises, Inc., GlaxoSmithKline Plc., Hansen Natural Corporation, Kraft Foods, Inc., MuscleTech Research and Development Inc., NBTY Inc., Nestlé SA, Optimum Nutrition, Inc., Otsuka Pharmaceutical Co., Ltd., PepsiCo Inc., Red Bull GmbH, Seven Seas Ltd., Slim-Fast Foods Company, Schiff Nutrition International, Inc., and Yakult Honsha Co., Ltd.
The research report titled “Sports and Fitness Nutrition: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides useful market insights as well as comprehensive review of key market trends, industry overview, product introductions, recent industry activity and profiles of market players worldwide. The report profiles the international competition arena and provides pertinent market share data and product share tables. Analytics are presented in dollar value for major geographic markets such as United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Major product segments analyzed include Foods and Drinks; and Supplements. The study also provides historic data for an insight into market evolution over the period 2003 through 2008.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Sports_And_Fitness_Nutrition_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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