Sports & Fitness Nutrition: A Global Strategic Business Report
San Jose, California (Vocus) October 19, 2010
Sports and fitness nutrition products flaunts established consumption patterns, thanks to its proven nutritional and health benefits, and rising fitness-crazy generation. A key reason fingered for the growing popularity of fitness products is the long-term implications for health, and ease of use offered together with innovations in product packaging. As stated by the new market research report, Sports & Fitness Nutrition market in the US and Japan, together account for a lion’s share of the global market. Beginning from late 2007, the worldwide economic recession took its toll on demand, with consumption patterns showing signs of distress. The continued fall in employment rates, crumbling disposable incomes, reduction in household wealth, and plummeting per capita spends, have together caused a slowdown in sales from previous levels.
Segment wise, Sports/Energy Drinks represents the largest market for Sports & Fitness Nutrition. Energy drinks that are targeted at blue-collar groups or low-income consumers suffered a slowdown. In the supplements market, the recession drove down premium luxury brands while lifting sales of niche categories like mood enhancers. Future growth in consumption will be concentrated in emerging markets, such as China, India, and Latin America. The burgeoning middle-class consumers in these countries exhibit willingness to spend on health and wellness, and are keen to adopt Western lifestyles. Market for Supplements in Latin America is expected to surge at a CAGR of more than 7.0% over the analysis period.
Rising tide of regulatory changes across the world is the most serious issue affecting the future of global supplement sales. Supplement companies operating in North America, Europe, Asia, Latin America, and Russia, are awaiting possible changes in legislation that may affect the ingredients used in supplements, and the health and marketing claims that is to be made for such products. Several companies have been found to be padding their dietary supplements with steroids or FDA-approved drugs, making supplements illicit drugs rather than dietary supplements. With sports nutrition market experiencing quite a lot of action in the last few years, regulatory bodies now assume a major role, coming up with strict enforcement policies toward sports nutrition.
Key players in the Sports & Fitness Nutrition marketplace include Abbott Nutrition, AST Sports Science, Body Wise International Inc., Champion Nutrition Inc., Clif Bar Inc, Coca-Cola Co, Dr Pepper Snapple Group Inc., Dymatize Enterprises Inc., GlaxoSmithKline Plc, Hansen Natural Corporation, Kraft Foods Inc., Maximuscle Ltd, MuscleTech Research and Development Inc., NBTY Inc, Nestlé SA, Optimum Nutrition Inc, Otsuka Pharmaceutical Co., Ltd., PepsiCo Inc, Red Bull GmbH, Seven Seas Ltd, Slim-Fast Foods Company, Yakult Honsha Co., Ltd., among others.
The research report titled "Sports & Fitness Nutrition: A Global Strategic Business Report", announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, challenges, competition, company profile, mergers and acquisitions and other strategic industry activity. The report offers market estimates and projections in (US$) for major geographic markets such as United States, Canada, Japan, France, Germany, the UK, Italy, Spain, Russia, Asia-Pacific, Latin America and Rest of World. Key segments analyzed include Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks and Powders to Mix) and Supplements (Amino Acids/Derivatives, Herbal Products, Prohormones, Vitamins/Minerals and Others).
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