We’ve had lots of video on our site during the past two years, but this will be a huge leap into live web streaming, particularly with it being a two-hour sports talk format, with video footage, interviews and scores.
Akron, OH (PRWEB) July 19, 2011
A lot can happen in a couple years. What started as a shoe-string operation out of the attic office of an attorney’s office in Sharon Center has morphed into the hottest thing in local high school sports in Summit, Portage and Medina counties.
And, on Aug. 26, two years and two days from when it started, SportsInk.com will raise the bar again when it launches a weekly, two-hour, Friday night football live streaming post-game show on its website.
For company president Angie Charles and general manager Jeff Brewer, it’s like starting the business all over again.
“The butterflies in the stomach that come with the anticipation and excitement of a new project, we’ve got that feeling all over again as we prepare for the Fall season,” Charles said. “We’ve had lots of video on our site during the past two years, but this will be a huge leap into live web streaming, particularly with it being a two-hour sports talk format, with video footage, interviews and scores. There will be a lot of moving parts to this venture, but we’re really excited to get it under way.”
“This was something we dabbled in a bit last year, with short pre-recorded football preview shows during the playoffs,” said Brewer. “But, going live, just as football games are ending will raise our profile among local sports fans.”
The website has seen its viewership grow tremendously in the last year, with traffic increasing 300% to more than 350,000 visitors and more than 1 million page views. That growth, coupled with strong advertising support, has enabled the business to expand its footprint each year. Last Fall, the site added Portage County to its coverage area and created a mobile site. The video post-game show will be its centerpiece project for 2011.
“We’re constantly looking at ways to increase the value of our site both to site visitors as well as to advertisers,” Charles said. “Our advertisers are very intrigued with the post-game show concept as a way to leverage the popularity of video on the Internet.”
The company plans to convert a conference room in its offices in Bath to a temporary studio and will hire local talent to help augment its existing reporting staff.
The Friday night post-game show will air from 9-11 p.m. and be viewable on a special Friday Night Scoreboard page accessible from the home page at http://www.sportsink.com, as well as on-demand once the show has broadcast.
SportsInk.com plans to operate the post-game video show each week of the regular season and into tournament season, as long as local teams are still in the playoffs.
SportsInk.com is owned by Sports Reporting Technologies LLC, an Akron, Ohio, web development firm that created and licenses the technology platform used to develop and manage the SportsInk.com website.