Travel Professionals the US and Canada Will Gather at the Hyatt Tamaya on the Santa Ana Pueblo, NM, for the 13th Annual Spotlight on the Southwest Tourism Conference.

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Spotlight on the Southwestern USA is a tourism conference which combines educational seminars, networking functions and a trade show. Operators are primarily domestic (including Canada) and range from small operations to large receptive companies (and everything in between). The ratio of suppliers to operators is never more than 2.5 to 1. Spotlight is casual and intimate and is not just about networking – but about building mutually successful business relationships. New tour itineraries to off the beaten path destinations are highlighted, using the closest Southwestern gateway cities as arrival and departure points.

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Hyatt Tamaya

“I attend Spotlight because I meet with operators who don’t attend NTA, ABA, or other shows. They are a loyal group of tour operators who produce." Kevin Rice - Palm Springs/Desert Resorts CVA.

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Travel professionals from throughout the United States and Canada will gather at the Hyatt Tamaya on the Santa Ana Pueblo near Rio Rancho, New Mexico, for the 13th Annual Spotlight on the Southwest Tourism Conference on April 3-5, 2011. Keynote speaker, Vern Biaett, will present the Blue Ocean Strategy, one of the most fascinating and up-and-coming marketing strategies in the world today. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Blue Ocean proclaims that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth. Such strategic moves—termed “value innovation”—create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand.

Spotlight on the Southwestern USA is a tourism conference which combines educational seminars, networking functions and a trade show. Operators are primarily domestic (including Canada) and range from small operations to large receptive companies (and everything in between). The ratio of suppliers to operators is never more than 2.5 to 1. Spotlight is casual and intimate and is not just about networking – but about building mutually successful business relationships. New tour itineraries to off the beaten path destinations are highlighted, using the closest Southwestern gateway cities as arrival and departure points.

For more information and both supplier and buyer registration information please visit http://www.spotlightsw.com or call 480-926-5547.

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