Spright Announces the Launch of the First Beauty Brand for Active Women

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Launching in July 2012, Spright is the first and only beauty brand dedicated to bringing the most innovative and advanced beauty products for today’s active woman.

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With this launch, spright is changing the way women shop for cosmetics. As in sportswear, they can now go to a single brand to buy cosmetics for their active lifestyle.

With 12.6 million US women currently engaged in an active lifestyle, there has never been a better time to launch a cosmetics line specifically targeting this growing and dynamic market.
Opening up its doors this year, Spright is the first and only beauty company dedicated to bringing the most innovative and advanced beauty products for today’s active woman.

Spright aims to target females that engage in a vigorous lifestyle and seek performance cosmetic products that last beyond their most active moments. Its mission is to research, develop and bring to market the highest-quality ingredients and products to help women look and achieve their best.

For its opening launch, Spright is featuring three categories including concealer, mascara and eyeliner, all designed and produced in the USA. This core set of products provides the essential and necessary coverage to allow women to confidently pursue their active lifestyle without the concern of fading or wearing off, and survives all the elements including rain, sweat, heat, and humidity. Spright features innovative ingredients and the latest technologies, while having removed potentially harmful elements found in other cosmetic lines.

Spright exists so women can Sweat the Calories, Not Their Look.

All products are now available at http://www.sprightcosmetics.com. For more information, please contact info(at)sprightcosmetics(dot)com.

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Conny Waltemath
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