Vocus Unveils Social Media Engagement and Sharing Features Into its Software Suite in Spring 2011 Release

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New features allow users to engage influencers and share news through Twitter and Facebook directly from Vocus dashboard

A leading provider of cloud-based PR and marketing software. Follow us on Twitter: @Vocus

We have built the first integrated platform that meets the needs of marketing and PR professionals

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based PR and marketing software, today revealed its Spring ’11 release. The Spring ‘11 edition enables customers to send messages, share news and join conversations on Twitter and Facebook directly from within the Vocus dashboard. The new release also tracks all interactions across social networks, monitors responses to the links they share, and builds a complete profile of key influencers.

This release is yet another extension of Vocus’ earned marketing suite which helps businesses reach and influence their buyers where they are looking – within social networks, online and through the media. Vocus users will have the ability to increase their visibility, influence buying decisions, and connect with key audiences across both traditional and social media.

“Today, companies are asked to build and track relationships with influencers and customers in both traditional media and on the social networks. Vocus customers can now do that all within one application,” said You Mon Tsang, Senior Vice President, Products at Vocus. “We have built the first integrated platform that meets the needs of marketing and PR professionals.”

Highlights of Vocus Spring ’11 Release include:

  •     Social media engagement and tracking. Vocus users can view what their contacts and influencers are saying and respond via Twitter or Facebook with public or direct messages. Users can plug in multiple Twitter and Facebook accounts and Vocus will automatically track every interaction.
  •     Tracking the reach of a tweet. By including bit.ly shortened links, users can now track and measure the response to the links they share.
  •     Influencer profiles with tweets. The Spring ’11 release provides users with a Recent Tweets tab within Influencer Profiles that show journalists’ and influencers’ latest tweets, so our users will better understand the interests of their audiences.
  •     Media outlet monitoring gets social. Twitter handles and Facebook profiles of media outlets will now be incorporated into the Vocus Media Database, so that users can follow an outlet as easily as they can follow an individual journalist.
  •     Facebook searches. A simple search on Vocus will now scan millions of Facebook pages and groups, giving users access to conversations on the world’s largest social network for a more complete picture of their audiences’ wants, likes and needs.
  •     Ultra-flexible analytics. Enterprise Edition and Advanced Analytics users can now drill even deeper into charts and data with customized analytics of specific messages, trends, key spokespeople, or whatever else they may be tracking.

About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based PR and marketing software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution for our customers looking to generate awareness, build their reputation and increase sales in today’s customer-led buying cycle. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.


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