Spring-Green Lawn Care Targets Green Industry for Expansion

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Lawn and tree care franchise targets green industry businesses with diversification strategy

Spring-Green Lawn Care has developed new franchise ownership options to attract green industry business owners and professionals.

Spring-Green Lawn Care has developed new franchise ownership options to attract green industry business owners and professionals to the Spring-Green franchise opportunity. Green industry professionals can take advantage of the two new Spring-Green Lawn Care franchise programs starting this fall.    

The Green Associate Assistance Program applies up to $10,000 of the initial franchise fee toward start-up expenses designated or approved by Spring-Green, which may include the initial marketing campaign fee. The program is for qualified candidates who currently own or are employed by green industry businesses such as landscape management professionals, landscape maintenance companies, landscape designers, irrigation/water management professionals and others.

The Green Associate Roll-In Program is designed for qualified candidates who own independent green industry businesses that already provide professional lawn and tree care services and want to convert that portion of their business to a Spring-Green franchise while keeping their existing company. These franchise owners will pay a reduced royalty rate for the first 12 months of operation. They are also eligible for the Green Associate Assistance Program.

In addition, for all new franchise owners that join in 2012 Spring-Green is offering a Marketing Reinvestment Program which applies $10,000 of the initial franchise fee to marketing and advertising expenditures in the second full year of operation.

“Spring-Green has spent the last several years developing its proprietary and industry leading marketing and technology backbone. We feel that our strengths will complement many of the green industry businesses who are seeking to diversify and improve their profitability.” said James Young, president of Spring-Green Lawn Care. “We are in a very good position to bring value to green industry professionals and we are putting our money where our mouth is through our reinvestment and green industry offerings. We are excited about partnering with good operators who see the value in aligning with the Spring-Green brand and support structure.”

Founded in 1977, Plainfield, Illinois-based Spring-Green Lawn Care has been delivering lawn and tree care services nationwide for over 35 years. Its service is centered on the beautification of residential and commercial customers in middle-class and affluent neighborhoods and communities. Spring-Green is an attractive opportunity for green industry professionals who want to align themselves with a franchise opportunity that has proven economic resilience, healthy profit margins, industry leading business and marketing intelligence, recurring revenue and retirement & family planning through business ownership. Spring-Green currently has 117 franchises operating in 26 states. Spring-Green Lawn Care franchise owners gave the franchise opportunity a 94 percent overall quality rating, according to the Franchise Research Institute 2011 survey. For more information, visit http://www.springgreenfranchise.com, http://www.spring-greenfranchiseblog.com or follow Spring-Green Franchise on Facebook, Twitter, LinkedIn or Google+.

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