"We look forward using the draft party as a launch pad for collectively enhancing the total Rams fan experience throughout the 2013 season," said Brian Killingsworth, Vice President of Marketing and Brand Strategy, St. Louis Rams.
St. Louis, MO (PRWEB) April 25, 2013
The St. Louis-based Bonfyre app, a free app (iOS and Droid), is kicking off the Rams Official Bud Light Draft Day by partnering with the NFL team to deliver a more personalized fan experience around the highly anticipated event. Fans interested in winning Rams tickets, VIP access to training camp and game worn memorabilia can join here.
“We are extremely excited to continue our partnership into another season with the Rams organization,” said Mark Sawyier, Co-Founder and CEO of Bonfyre. “Our first three outings showed marked fan engagement within the app each time and we look forward to continuing that trend, ultimately providing a more relevant, intimate experience around Rams events like the Draft Day Party.”
The Rams “Official Bud Light Draft Party 2013” Bonfyre gives fans access to prizes like tickets and game worn gear, allows them to interact with the Rams players and cheerleaders through chats and photos and privately talk about keys to the draft and predictions.
"We're very excited to continue our partnership with Bonfyre this year, starting with one of the most anticipated events of the offseason, the Official Bud Light Draft Day Party at Dave & Buster's," said Brian Killingsworth, Vice President of Marketing and Brand Strategy, St. Louis Rams. "Last season the platform demonstrated the ability to produce increased engagement around three marquee games; we look forward using the draft party as a launch pad for collectively enhancing the total Rams fan experience throughout the 2013 season."
The Official Bud Light Draft Day Party will feature televised coverage of the first round of the St. Louis Rams 2013 NFL Draft. Fans in attendance will have the opportunity to win Rams season tickets, autographed Rams memorabilia and other great prizes. Fans can also have their picture taken in the Lombardi Trophy Photobooth, presented by Bonfyre. Admission is free, and food and beverage specials will be available throughout the evening. Dave & Buster’s is located at 13857 Riverport Drive, St. Louis, MO 63043.
Bonfyre is an experience network; built on the simple concept that sharing around experiences and the people that make them memorable is a better reflection of your real life than hundreds of connections, static circles or groups. Experience-based sharing is dynamic, private and more relevant by design because it is built around the things you are actually doing and the people you are doing them with.