SpamFrit.org's 'Spam Is Not Green' Campaign Set to Both Help Consumers and Rescue Global US Brands in Danger Due to Lax Corporate Trademark Policing

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US spam marketing is not only an ecological issue, on par with recycling, fair trade policies and green investments, but sooner or later shareholders will care because ultimately the brands featured will be destroyed.

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Today, SpamFrit.org announced a dual purpose "Spam is not Green" campaign, aimed at companies that regard themselves as being green, or as subscribing to conscious capitalism, but allow their names and brands to be used by spammers. (see://http://www.spamfrit.org/currentcorporationa.html)

SpamFrit.org is asking US corporations such as Starbucks, Coca Cola, Target, and Coach to stop turning a blind eye, and take a more holistic approach when it comes to their internet marketing and outlaw quasi third-party promotions for two reasons. Firstly, spam is a real pollutant for both consumers and businesses, and, secondly, and possibly an even greater incentive for the corporations, US brand names that have taken decades to build and are worth billions of dollars are being watered down by spammers.

Spamfrit.org believes that if US companies policed their brands, a substantial reduction in spam would follow, as spammers, no longer being able to feature famous names in their unwanted and unwarranted promotions to consumers would have nothing of value to use as a come-on. A spokesperson for SpamFrit.org, commented, "Everyone who has ever had an email account knows that spam is more than not just a social nuisance, it eats time and costs money to monitor, and many believe that the international brand name companies that use spam as a marketing tool are no better than companies that generate air pollution or follow unfair trade practices."

A spokesperson for SpamFrit.org commented, "If I was either an owner of a Louis Vuitton product, or a shareholder in LVMH, I would not be too happy to see this brand cheapened by the sort of offers being made by spammers, and, on the issue of 'inbox pollution,' how does Jay Leno spamming daily invites to 'take a spin with jay' tie into NBC's parent company, General Electric's Ecomagination Vision? Also, how does Target's marketing department reconcile sponsoring the Living Green Expo with its spamming consumers? And additionally, how can the Seattle-based coffee giant Starbucks promote Fair Trade Coffee while featuring in spam campaigns?"

The SpamFrit spokesperson concluded by saying, "It's a huge irony that our recent press releases have resulted in our company receiving even more spam than it did before, and spamming is only going to get worse. While US corporations like Macy's, Coca Cola and Coach continue to either sponsor, or fail to stop promotional companies like US-owned BigRewards.com and Australian owned ShoppingBag.com, from spamming in their names, there is no incentive for things to change.

For more information, please visit http://www.spamfrit.org

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PETER MACKEONIS
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