Starcut Bullish on Growth Prospects for Mobile Advertising in 2008

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Starcut, a leading global provider of mobile publishing software, is looking ahead to 2008 with optimism after a year which saw several large, global brands pursue and implement mobile Web advertising strategies.

We designed the Mobile Self Publisher platform to make it as easy as possible for our clients to build and manage their mobile advertising content.

    This past year, Starcut media clients ran ads from companies like Microsoft, Visa, Cisco, DirecTV, Radio Shack, Burger King, Puma, Johnson & Johnson, Ice House and Windex have all launched advertising campaigns designed specifically for the mobile environment. In looking ahead to 2008, Starcut expects that number to grow as the company continues to ink deals with brands and media properties seeking to enhance their presence and visibility in the mobile world. Industry research firms like Strategy Analytics agree as well, predicting a rise in mobile ad spending from $1.4 billion in 2007 to $14.4 by 2011.

Starcut software is used by several media and digital agencies to build mobile sites which are capable of supporting any advertiser seeking to stay in constant contact with their target audiences. With the ease of use of tools like Starcut's Mobile Self Publisher, a tool that allows advertisers to build landing sites in a matter of minutes, Starcut expects significant mobile advertising growth in 2008. To date, Starcut's MSP platform has been used to build a large number of landing sites for brands like Visa, Pepsi, Intel, AT&T and Nissan.

"In a short time, we have seen tremendous growth in demand for our products as companies continue to realize the importance of extending their brand into the mobile world and advertisers recognize the value of staying connected with their consumers while they are on the go," said Juha Tiihonen, CEO of Starcut. "Mobile advertising is another powerful tool for building brand loyalty and we are seeing it become a standard component of a company's overall marketing spend."

Advertising landing sites, which are linked from existing mobile Web sites essentially through mobile banner ads, allow companies to offer promotions, sponsorships and a variety of contests designed to attract and keep the consumer's attention. Starcut developed the MSP with the goal of making it as easy as possible for companies to build their own advertising pages.

"Not unlike the traditional Internet environment, there exists within the mobile community many opportunities for brands to reach their target consumer through advertising, promotions and sponsorships," said Ludovic Collin, Vice President and General Manager of Starcut Software. "We designed the Mobile Self Publisher platform to make it as easy as possible for our clients to build and manage their mobile advertising content."

About Starcut

Starcut is a leading mobile software company serving media, content owners and brands. Starcut develops and markets high quality software to create top of the line, ad supported mobile services. Starcut focuses on delivering the best user experience on each a single mobile device. Starcut has offices in New York, Helsinki and Singapore. For more information, please visit

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