Starlettos Named One of Australia’s ‘Coolest’ Businesses in Anthill Magazine’s Sixth Annual Cool Company Awards - In Two Categories

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In the four short years since Starlettos were conceived, they have gone from solving a single bride’s need to find high heel protectors for grass, to being gifted to selected 2011 Emmys® nominees. To round off an amazing year, Starlettos have now won two prestigious awards.

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Starlettos Founder, Ilde Naismith-Beeley with her two Anthill Magazine Cool Company Awards

A field of hundreds was examined ..... before our judges were able to isolate three Finalists for each of our seven categories

Starlettos took home the coveted Micro-business and X-Factor Awards, last Thursday evening, at the Anthill Magazine 2011 Annual Cool Company Awards.

“We are delighted to have received two Awards from Anthill Magazine” said Starlettos Founder, Ilde Naismith-Beeley. “However, what we did not expect was to receive Honorable Mentions in two other categories as well.”

The Cool Company Awards is a national program that was developed in 2006 to recognise Australian companies that are doing things differently to bring about positive change.

Over 700 aspiring ‘cool companies’ were nominated for the 2011 awards, making ‘The Cools’ one of Australia’s largest business awards programs.

“The Cool Company Awards are extremely egalitarian,” said James Tuckerman, Editor-In-Chief, Anthill Magazine. “Previous winners have included two-person start-ups, not-for-profit social enterprises, large private companies and publicly-listed corporations.”

“Judging takes into account far more than mere business variables, such as revenue and wealth. The criteria are geared to consider other qualities, from the disruptive nature of the product or service to the culture of the organisation.”

“Applicants either nominated themselves or were nominated by peers, work colleagues, family, friends and other ‘admirers’. A field of hundreds was examined (and cross-examined) before our judges were able to isolate three Finalists for each of our seven categories.”
Starlettos are now seeking the support of the public in an effort to secure the Anthill Magazine People’s Choice Award. Details are at

What are Cool Company Awards?

The Cool Company Awards was launched in 2006 as a way for Anthill Magazine to publicly acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. In its sixth year, the awards attracted nominations from over 700 organisations, making it among the largest business award programs in Australia.

What is Anthill Magazine? is a digital business magazine that celebrates creativity, inspiration and commercial ingenuity, providing a fresh, exciting and practical perspective on Australian business in a global world. It is among the Top 50 Business & Finance websites in Australia, as ranked by Nielsen Online Ratings, and is home to the Cool Company Awards, the 30under30 and the Smart 100. It’s where ideas and business meet.

About Starlettos

Australian-owned, Australian-designed, globally-loved.

Starlettos are high heel protectors with a focus on design. They are easily slipped on and off stilettos and high heels to prevent them from sinking into grass at high-fashion outdoor events. With the added benefit of a non-slip base they provide the wearer with red-carpet confidence.

Starlettos are the brainchild of Australian Ilde Naismith-Beeley, and were the result of her own desire to wear beautiful shoes at her outdoor, on grass, wedding. In the process of creating Starlettos, Ilde solved two other stiletto-wearing-bride dilemmas - instability on stairs and dance floors, and potential damage to the wedding dress.

>> Vote now for Starlettos to win the People’s Choice Award


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Kerry Finch for PR
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