Our Active Path model enables us to effectively serve clients whose businesses provide a varying assortment of services and who have very diverse needs
Ft. Worth, TX (PRWEB) October 2, 2006
Starr Tincup, an integrated marketing firm that serves software and services companies through customer selection, acquisition and retention, together with their client QuantumClean, recently implemented an online customer feedback survey that achieved a 13 percent response rate during a one-week period. This campaign is among several that have proven that Starr Tincup’s metrics-driven sales and marketing model allows them to achieve success with a client outside of Starr Tincup’s core customer, such as QuantumClean.
Starr Tincup’s client base consists primarily of companies involved in either HR software and services, manufacturing software and services or enterprise software and services. However, QuantumClean is the leading provider of outsourced parts cleaning for the semiconductor industry, which puts them on the outer edge of the manufacturing, software and services category.
“Our success with this campaign demonstrates how our marketing process works for a variety of clients, including those outside of our usual client base,” said Bret Starr, principal and co-founder of Starr Tincup. “Our string of successful endeavors with QuantumClean proves that, because of our metrics-driven model, we are capable of working with a client whose business is outside our typical target industries.”
Starr Tincup typically provides pragmatic marketing strategies based on the Active Path™ model for services and software clients, and it has successfully employed the same marketing model with QuantumClean. The Active Path is Starr Tincup’s metrics-driven sales and marketing model for companies with complex sales processes, and has been proven successful in a multiplicity of B2B industries, such as HR software and services, manufacturing software and services, Internet services, telecommunication hardware and real estate services The firm’s Active Path model is the basis for all of Starr Tincup’s marketing efforts and allows them to service clients both in and outside of its core customer base.
“Our Active Path model enables us to effectively serve clients whose businesses provide a varying assortment of services and who have very diverse needs,” said J. William Tincup, principal and co-founder of Starr Tincup. “It is an efficient way for our clients to select, acquire and retain new customers.”
QuantumClean (Quantum Global Technologies, LLC) is the leading provider of Outsourced Parts Cleaning, process tool part restoration and surface treatment for semiconductor fabricators. The company operates technologically innovative cleaning centers in every major semiconductor market across the U.S. and Asia, providing process improvement through consistently cleaner parts that exceeds industry standards, dramatically reducing its customers’ Total Cost of Ownership. Founded in 2000, QuantumClean is headquartered in Dublin, Penn. with Advanced Technology Cleaning Centers in the Silicon Valley, Pacific Northwest, Southwest, Colorado, Texas, New England and the Mid-Atlantic regions.
For more about QuantumClean, visit their website at http://www.quantumclean.com.
About Starr Tincup
Starr Tincup is an integrated marketing firm for business-to-business software and services companies. The company helps its clients select, acquire and retain customers through direct and indirect channels. The scope of services includes the development and execution of market research, sales and marketing process, marketing programs, and best-of-breed sales and marketing technology implementation and integration.
Principal and Co-Founder
J. William Tincup
Principal and Co-Founder