Start2Asia Launches Solutions for Growth and Scalability in ASEAN, China

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The unique suite of integrated Strategy, Marketing, Business and Corporate services are best suited for international companies that are looking East to develop new business, and have potential for growth in selected Asian markets, says Start2Asia.

Start2Asia, Solutions for Growth and Scalability in ASEAN and China

Expanding a business in foreign markets such as the ASEAN region requires a sound new business development strategy. Rigorous market analysis as well as identification of market opportunities are therefore key towards this goal.

According to analysis by Start2Asia, the dedicated business unit of Singapore-based management consulting firm Marketing that Works, maintaining quality standards and sustaining profitable growth in ASEAN as well as rapidly-evolving China brings forth many challenges. Companies require marketing strategies that enable them to build and nurture profitable business relationships for the long run.

To that end, Marketing that Works, in collaboration with Singapore Company Incorporation specialist Rikvin, have developed Start2Asia, a dedicated business unit to help high-potential companies achieve scalability and growth in ASEAN via Singapore.

“Singapore is fast becoming Southeast Asia’s business epicenter. With excellent business infrastructure, political stability and close bilateral ties with many of the world's leading economies, Singapore offers many avenues for entrepreneurs to tap opportunities in the region,” said Mr. Satish Bakhda, Head of Operations at Rikvin.

Commenting further, Mr. Antonio Acunzo, CEO of Marketing that Works, said, “Expanding a business in markets such as ASEAN requires sound new business development strategies. Rigorous market analysis as well as identification of market opportunities are therefore key towards this goal.”

Through its integrated suite of strategic consultancy, marketing, business development and corporate services, Start2Asia provides firms with one-stop business solutions for a smooth market entry in the region. They include the following:

  • SINGAPORE COMPANY REGISTRATION: Incorporate a company and regional Asian office/branch in Singapore;
  • FOREIGN MARKET ENTRY: Develop an effective entry plan in at least one Asian market;
  • JOINT VENTURE: Develop a Joint Venture with a local partner in Asia and
  • EXPORT: Export your products and/or services to selected markets in Asia.

“Start2Asia equips companies with a structural understanding of markets in Asia and well as the opportunities and potential therein. We deliver practical business frameworks and work closely with our clients to develop winning market entry strategies,” Mr. Acunzo added.

Mr. Massimiliano D’Aurelio, Chief Creative Officer of Marketing that Works also stressed the importance of bespoke communications campaigns for every market. “Markets in Asia present unique features and challenges,” he said. “Therefore, it is important to tailor marketing communications as well as advertising strategies to respective local markets. We look forward to assisting more businesses to fulfil their expansion dreams in Asia.”


Established in 2005, Marketing that Works! is an international business and management consulting firm that is based in Singapore. In line with its corporate motto of “Redefining Global Marketing Strategy,” it has advised Asia-bound companies on international growth strategy.

Marketing that Works! provides Strategy, Marketing, Business, and Corporate services to achieve scalability and growth in selected markets in Asia, with a focus on Singapore, ASEAN and China.

120 Telok Ayer Street, Singapore 068589
(+65) 8188 2467

Established in 1998, Rikvin has since partnered with thousands of investors, entrepreneurs and professionals in their pursuit to access business opportunities overseas. Rikvin’s areas of expertise include company incorporation, accounting, taxation and other related corporate services. Rikvin is also a licensed employment agency with the Ministry of Manpower (MOM) and offers a full spectrum of Singapore work visa services for foreign professionals who wish to relocate to Singapore.

20 Cecil Street, #14-01, Equity Plaza, Singapore 049705
(+65) 6320 1888

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