From IDEA to EXIT! The Authors of Bootstrap Business: A Step-by-Step Business Survival Guide announce successful exit!

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CastleWave was created to prove the principles of the book Bootstrap Business: A Step-by-Step Business Survival Guide. Starting with just $5,000 & applying the principles of the book, the authors built and exited a profitable business.

Rich Christiansen & Ron E. Porter, the authors of Bootstrap Business: A Step by-Step Business Survival Guide and co-founders of CastleWave, LLC announced today that CastleWave, a three year-old boutique online marketing firm with offices in Provo, Utah and New York City, was sold to Crexendo Business Solutions. (a wholly-owned subsidiary of iMergent Inc.)

CastleWave was originally created as Everest Web SEO, a test case for the principles of the book. Three months into writing Bootstrap Business, Rich and Ron agreed (yes, with some arm twisting by Ron) to start a business with $5,000 and build it according to the Step-by-Step Guide. Using the principles in the book, Ron and Rich were able to quickly get traction and instantly became financially viable. They were able to win some large east coast clients such as Warner Music Group and The New York Times.

Six months into the venture Everest Web SEO merged with Interactive Acquisition from New York City. David Fishman and Will Braunstein, the owners of Interactive Acquisition were a perfect augmentation to the skill set and sales channel. The resulting merger was the formation of CaslteWave, LLC.

One year from idea, the company was generating $1.2 million in top line revenue at 60+% margins. Not bad for a couple of guys that just wanted to “write a book that could help others learn how to build a successful business starting with as little as $5,000,” Rich quips.

“The sale of Castlewave to Crexendo Business Solutions is not only our Chapter 19 of the book, it represents the full circle, horn to honker, beginning to end, idea to exit adventure! We’ve proven, once again, the principles in the book work. But what’s really cool about this is that others can do the same thing, create their own adventure and success story by applying these principle,” claims Ron E. Porter.

“CastleWave was founded based on the principles in the book, taking $5,000 to create a multi-million dollar company. This acquisition puts an “!” down for the book. It has been a great ride and fun to see the principles in the book proven out,” adds Rich Christiansen.

What’s next for the parallel entrepreneurs?

They will continue to grow Bootstrap Business, a company committed to help others understand and apply the principles in the book. “Look, building a business is hard work. Don’t let anyone tell you different. But anyone can do it – Bootstrap Business teaches you how to do it. Our biggest challenge is spreading the word. But, we’re well on our way to solving that one as we speak.” Says Ron Porter.

BootstrapBusiness can be ordered from,, or from

More information about the story can be found on the website at or on the free blog at .

For more information about the services Rich and Ron offer please submit inquiries to info(at)bootstrapbusiness(dot)org.


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