StartMeApp Issues AdSMART Mobile Advertising Network Usage Report, Showing Android & Tablet Gains in Mobile Ad Impressions Worldwide

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StartMeApp AdSMART Quarterly Report Shows Sharp Growth in Mobile Ad Impressions for North America, Latin America; Android and Tablet Shares of Impressions Benefit Most from Symbian Decline; 2013 Increase Seen in Apple iOS Impressions

StartMeApp AdSMART Quarterly Report

Android is the leading OS on StartMeApp's platform in the delivery of mobile ad impressions via smartphones and tablets, but iOS is showing significant increases in share of ad impressions during both Q1- and Q2-2013.

Android and tablet devices are showing most growth worldwide in the share of ad impressions of the global mobile ad network StartMeApp (, according to a network usage report released by StartMeApp today.

The growth in Android and tablet shares of ad impressions on the StartMeApp platform worldwide during Q1-2013 has occurred principally at the expense of the legacy Symbian operating system, according to the StartMeApp AdSMART Quarterly Report. At the same time, ad impressions corresponding to tablet devices on StartMeApp´s global platform benefitted more than smartphones in Q1-2013 in tandem with the continued steady decline in the share of impressions corresponding to feature phones running on legacy operating systems.

“On the StartMeApp platform worldwide, Android has proved to be the leading operating system to date in the delivery of mobile ad impressions for our advertising clients, with just under half of all ad impressions corresponding to smartphones and tablet devices running the Android OS,"said Alejandro Campos Carles, Co-Managing Director and Founder, StartMeApp.

“While the share of impressions for tablets running Android and other non-iOS operating systems grew significantly during 2012 and Q1-2013, StartMeApp has begun to see significant increases in Q1 and Q2 2013 in the iOS share of ad impressions on our platform,” Campos Carles added. “Given StartMeApp´s ongoing expansion into both the iOS stronghold of North America and the European market for mobile advertising, we expect ad impressions corresponding to Apple phones and tablet devices on our platform to steadily increase throughout 2013.”

StartMeApp’s “AdSMART Quarterly Report - Q1-2013” covers traffic on the mobile advertising network’s global platform for 2012 and Q1-2013. Launched in 2011, StartMeApp serves mobile ads in 100 countries across five continents and delivers 10 billion ad impressions monthly, with projections for 30 billion monthly by end-2013.

During 2012, nearly two-thirds of all mobile ad impressions worldwide on the StartMeApp platform occurred across North America and Latin America (LatAm), which accounted for 31% and 33% of all impressions for the network last year. StartMeApp’s highest growth region during 2012 was LatAm, which experienced a 225% jump in mobile ad impressions on the platform, followed by North America with 212% growth, the Asia-Pacific region (APAC) at 115% growth and Europe at 117% annual growth.

The Android operating system gained 5% worldwide during Q1-2013 in its share of ad impressions on the StartMeApp platform, up from 39% during 2012 to 44% in the first quarter. The Android share increase came largely at the expense of the legacy Symbian OS, which despite its considerable staying power in some emerging markets, saw its share of impressions on StartMeApp´s network fall 7% from year-end to just 27% of all ad impressions during Q1 2013.

Apple’s iOS retained its quarter share of ad impressions on StartMeApp´s platform, rising by just 1% to total 26% of all ad impressions during Q1-2013, the 1% uptick resulting from share increases in LatAm, North America and APAC that are expected to continue throughout 2013. Other operating systems, including BlackBerry and Windows, showed a slight 1% increase across all markets, accounting for just 3% of all ad impressions during Q1-2013.

The share of mobile ad impressions corresponding to feature phones on the StartMeApp platform fell across all markets during Q1-2013, with tablets´ share of impressions rising across all markets and smartphones showing mixed results on a region-by-region basis.

Tablets share of ad impressions rose 6% on the SMA platform in North America, to 12% of the total during Q1-2013 from 6% during 2012, while tablets comprised 11% of ad impressions in Europe during Q1 2013, up 2% from the 9% registered during 2012. In LatAm and APAC, increased share of ad impressions via tablet devices was less significant: in APAC, up 2% in from 5% in 2012 to 7% in Q1-2013, while registering a 2% growth in LatAm from 3% in 2012 to 5% in Q1-2013.

Smartphones lagged in some regions on the StartMeApp platform: in Europe, smartphones’ share of ad impressions on the SMA platform actually fell 2% to 89% in Q1-2013, down from 91% in 2012, while in the North American market, smartphones only slightly increased by 1% their share of SMA ad impressions in the from 72% in 2012 to 73% during Q1-2013.

APAC, however, showed a 3% increase in smartphones´share of ad impressions via StartMeApp, from 67% last year to 70% in Q1-2013, while LatAm displayed an increase in smartphones’ share of SMA ad impressions of 5%, up from 54% of all impressions in 2012 to 59% in Q1-2013.

An independent, privately owned mobile advertising network with global reach, StartMeApp currently serves mobile ads in 100 countries across five continents, delivering 10 billion ad impressions monthly, with ad impressions forecast to increase to 30 billion monthly in 2013. Since its launch in 2011, StartMeApp has delivered tens of thousands of effective brand campaigns for clients that include well-known global and regional corporate brands, such as Audi, Air France, Fox Latino, Peugeot, Adidas, Allianz, Microsoft, Claro, and others.

StartMeApp is connected to all leading buy-side mobile ad networks and exchanges worldwide, as well as all major global sell-side providers of rich-media apps and mobile content, including carrier on portal audience, mobile web sites, WAP sites as well as applications traffic.

StartMeApp’s unique ad-serving capabilities combine with the extensive mobile expertise and experience of the company’s management and staff to provide the highest possible return on mobile advertising investment for clients worldwide.

To obtain a copy of the “StartMeApp AdSMART Quarterly Report – Q1 2013,” interested parties should contact: Isabelle Thille, Director of Operations, StartMeApp,tel: +54 11 4782 4126, email: isabelle(dot)thille(at)startmeapp(dot)com.

To learn more about StartMeApp and the mobile advertising opportunities available to its brand, ad agency and content publishing clients in Latin America, North America, Europe, Asia and Africa, visit

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About StartMeApp

StartMeApp is Latin America's leading mobile ad network and an emerging innovator in global mobile advertising. Serving mobile ads in 100 countries across the Americas, Europe, Asia and Africa, StartMeApp runs thousands of effective brand campaigns for advertising clients and currently delivers 10 billion ad impressions monthly worldwide. An independent, privately owned mobile advertising network, StartMeApp owns and operates its own high-frequency ad-serving platform, as well as StartMeApp Networks, the premier wholesale multi-platform marketplace for mobile apps in Latin America and the U.S. Hispanic market. Visit StartMeApp online at, find us on LinkedIn ( or follow us on Twitter @StartMeApp.

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