The launch of StartMeApp’s new mobile ad platform in early 2013 will further leverage our advanced mobile traffic-targeting along with a unique real-time-bidding (RTB) algorithm to deliver the highest available ROI in the global mobile advertising market.
BUENOS AIRES (PRWEB) December 18, 2012
StartMeApp (http://www.StartMeApp.com), the leading mobile ad network in Latin America and an emerging mobile advertising innovator worldwide, today issued its year-end roundup of outstanding StartMeApp mobile advertising campaigns for leading brands and advertisers in the Latin American and global Hispanic mobile markets.
An independent mobile advertising network, serving mobile ads in 40 countries across four continents, StartMeApp delivers nearly 10 billion ad impressions on a monthly basis and has executed thousands of effective brand campaigns for clients since the company’s launch in 2011.
“StartMeApp was pleased to be able to deliver more than 8,000 branding campaigns and 50,000-plus total mobile advertising campaigns during 2012 for advertisers across all industry verticals and markets that included some of the leading brands, advertisers and agency clients in the Latin American and Hispanic markets worldwide,” said StartMeApp's Co-Managing Director and Founder, Gaston Fonzo.
“The launch of StartMeApp’s new mobile ad platform in early 2013 will further leverage our advanced mobile traffic-targeting along with a unique real-time-bidding (RTB) algorithm to deliver the highest available ROI in the global mobile advertising market to our brand and advertising clients worldwide,” added Alejandro Campos Carlés, Co-Managing Director and Founder, StartMeApp.
Among the StartMeApp portfolio of 2012 mobile advertising campaigns on behalf of global and regional brands in Latin America and around the world, seven benchmark mobile ad campaigns stood out as having successfully met or exceeded the expectations of StartMeApp and their advertising clients this year. They included:
AUDI – ‘Click to Action’ – Spain: Global automotive brand Audi, a leader in automotive design, manufacturing and retailing, wished to generate awareness of its Audi A1 economy-sized sports car in Spain, drawing on StartMeApp to launch a mobile advertising campaign designed to prompt Spanish mobile users to test-drive the Audi A1, find an Audi dealer near them or request a brochure. The campaign generated 8.17 million mobile ad impressions and 25,800 clicks to the Audi A1 landing page during the three-month ad campaign.
MICROSOFT – ‘Click to Video’ – Latin America: The worldwide leader in software and services, Microsoft wanted to drive awareness and adoption of both its Microsoft Windows 7 OS and Microsoft ‘Office 2010’ software suite for desktop and laptop computing. StartMeApp launched a one-month ‘Click to Video’ campaign for Microsoft, sending mobile users throughout Latin America to an online video emphasizing the usability and benefits of Microsoft Office products. StartMeApp ran mobile ads for Microsoft across search engines and other sites regionwide, delivering 24.34 million ad impressions and a total of 31,700 click-throughs to the Microsoft Office 2010 video.
ADIDAS – ‘Click to Like’ – Argentina: The well-known global designer, developer and marketer of athletic footwear, apparel and accessories and leading sports brand worldwide, wanted to extend its brand recognition among mobile users in Argentina through the popular social network “Facebook.” StartMeApp launched a month-long “Click to action” mobile advertising campaign for Adidas through banner ads placed on search engines and websites popular in Argentina, raising the brand’s visibility through 5.67 million ad impressions and resulting in 23,100 click-throughs and conversions to Adidas Fan “Likes” for the global brand in the Argentine market.
DESPEGAR.COM – ‘Click to Call’ – Brazil, Mexico, Argentina: The largest online travel agency serving the Latin American market wished to drive awareness of its hotel, flight, package vacation, cruise ship and car rental offerings among mobile users in Brazil via its Descolar.com website, and in Mexico and Argentina via Despegar.com. StartMeApp launched a month-long Click-to-Call campaign for Despegar.com placing banner ads across search engines and popular mobile sites in each of the respective markets. The campaign raised Despegar.com and Descolar.com brand visibility through 23.23 million ad impressions across the three LatAm target countries, generating 31,500 click-throughs to the online travel site and calls that generated 11,540 customer leads for the company.
ADIDAS miCoach – ‘Click to Download’ – Argentina: Adidas wished to extend recognition among Argentine mobile users of its miCoach personal training program and drive adoption through downloads of the miCoach app, launched in 2012 to extend it’s the program from Running to specific conditioning programs for Football, Tennis, American Football and Basketball. StartMeApp launched a month-long “Click to Download” mobile advertising campaign for Adidas, delivering nearly 3.25 million ad impressions in 30 days and 9,400 clicks for Adidas miCoach app downloads and installs.
FOX – ‘Click to Video’ – Argentina: Fox Latina wanted to promote the launch in Argentina of the 20th Century Fox film "The Chronicles of Narnia: The Voyage of the Dawn Treader" through mobile viewing of the film’s trailer online. StartMeApp launched a month long “Click to Video” campaign, placing banner ads across search engines and websites popular in Argentina, directing users who clicked on the ad to view the video trailer at the Fox website. The campaign resulted in 8.43 million ad impressions, with 47,300 click-throughs to view the ‘Narnia’ video trailer.
ORLANDO MIAMI VACATIONS – ‘Click to Action’ – Latin America: Miami-based travel destinations company Orlando Miami Vacations wished to engage couples and families throughout Latin America to publicize their package vacation deals for Orlando, site of Disney World, Universal Studios and more. StartMeApp launched a six-month Latin America regionwide mobile advertising campaign for OMV, serving mobile ad banners across popular websites with click-through to an opt-in page to receive information and earn a chance to win free package vacations to Orlando. The campaign resulted in 45.34 million ad impressions and 36,400 click-throughs to the opt-in landing page.
The leading mobile ad network in Latin America, StartMeApp is connected to all leading buy-side mobile ad networks and exchanges worldwide and all major global sell-side providers of rich-media apps and mobile content, including carrier on portal audience, mobile web sites, WAP sites as well as applications traffic.
Mobile advertisers benefit from StartMeApp’s advanced ad-serving technologies and sophisticated targeting of content and mobile traffic, reaching mobile consumers anywhere in the world through any combination of multiple targeting parameters that include location, device, carrier, operating system, ISP and more.
StartMeApp’s access to all major mobile ad networks and exchanges lets publishers effectively maximize their content inventory, meeting ARPU targets, maximizing ROI and obtaining the highest available yields in customer acquisition, content downloads and app installs.
Since its launch in 2011, StartMeApp has steadily expanded its Latin American regional operations, helping media owners, publishers and networks, brands and creative agencies to navigate the maze of mobile markets and ad networks across the region’s 27 countries, complex demographics, multiple platforms, mobile carriers and handheld devices.
Serving mobile ads in more than 40 countries across four continents, StartMeApp currently delivers nearly 10 billion ad impressions monthly, with ad impressions forecast to increase to 30 billion monthly in early 2013.
To learn more about StartMeApp and the mobile advertising opportunities available to its clients in Latin America, the U.S. Hispanic market and worldwide, visit http://www.StartMeApp.com.
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StartMeApp (http://www.StartMeApp.com) is Latin America's leader in global mobile advertising, serving mobile ads in 40 countries across four continents and delivering nearly 10 billion ad impressions on a monthly basis and thousands of effective brand campaigns for clients. An independent, privately owned mobile advertising company, StartMeApp owns and operates its own ad-serving platform, as well as StartMeApp Networks, the premier wholesale multi-platform marketplace for mobile apps in Latin America and the U.S. Hispanic market. Visit StartMeApp online at http://StartMeApp.com, find us on LinkedIn (http://www.linkedin.com/company/startmeapp) or follow us on Twitter @StartMeApp.