StartMeApp Mobile Ad Network Launches ‘Boost App Europe’ for Branded and Consumer Mobile Apps

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‘Boost App Europe’ Offers ‘First 150 Downloads Free’ to Owners of Branded and Consumer Applications to Help Drive Downloads, Installs and Revenues for European Brands and Publishers of Mobile Apps.

Boost App Europe

StartMeApp’s ‘Boost App Europe’ initiative will enable European brands and advertisers to distribute their branded mobile apps worldwide via the StartMeApp network, acquiring customers and building loyalty anywhere around the globe.

StartMeApp, the global mobile ad network and Latin America’s leader in mobile advertising, today announced the launch of "Boost App Europe” (http://startmeapp.com/boostapp-europe.php), a new initiative designed to increase downloads and installs for European owners of branded and consumer mobile applications.

Leveraging the StartMeApp network’s supply-side platform capabilities and it’s access to ad networks, exchanges, carriers and publishers worldwide, Boost App Europe offers European owners of branded and consumer mobile applications:

  • Free zero-cost billing for the first 150 downloads of each of the first 50 loyalty, shopping or other branded mobile apps signed for the program;
  • Free, zero-cost billing for the first 150 downloads of each of the first 50 entertainment, gaming or other consumer apps signed for the program;
  • Risk-free, performance-based billing thereafter, with fixed-price CPI (cost per install) determined in consultation with the app owner; and,
  • Cost-sensitive ceilings, letting app owners set a monthly maximum cost tailored to their budget requirements.

“StartMeApp’s ‘Boost App Europe’ initiative will enable European brands and advertisers to distribute their branded mobile apps worldwide more easily and efficiently using via the StartMeApp network, acquiring customers and building and maintaining loyalty anywhere around the globe,” said Alejandro Campos Carles, Co-Managing Director and Founder, StartMeApp.

"With ‘Boost App Europe’, European owners of mobile consumer apps will also be able to leverage StartMeApp’s high-yield mobile content distribution capabilities, boosting downloads and installs and maximizing the ROI of their mobile content portfolio,” said John Fennessy, European Business Development Manager, StartMeApp.

An independent, privately owned mobile advertising network with global reach, StartMeApp serves mobile ads in 100 countries across five continents, currently delivering 10 billion ad impressions monthly, with ad impressions forecast to increase to 30 billion monthly in 2013.

StartMeApp’s Boost App Europe initiative is the latest in the ad network’s end-to-end ‘Boost App’ program for mobile app owners. Designed to introduce efficiencies for mobile app owners into the administrative, monitoring, reporting and billing tasks associated with mobile app distribution, StartMeApp’s centralized distribution and monetization solution for mobile applications inventory frees app owners from administrative tasks and lets them focus on their core missions of building and providing top-quality content to the mobile marketplace.

StartMeApp’s Boost App solution relies on sophisticated targeting of mobile users across any one of multiple networks worldwide, basing the selection on target criteria that include location, device, carrier network, ISP, type of internet access (GPRS or WiFi) and more. Boost App also monitors an application’s performance in real time, enabling StartMeApp to determine for a client where applications best perform and to ensure the highest available yields in customer acquisition, content downloads and application installs.

European mobile app owners interested in learning more about Boost App Europe and StartMeApp’s offerings for the distribution of consumer or branded mobile apps worldwide should visit http://www.StartMeApp.com/boostapp-europe.php or contact:

John Fennessy, European Business Development Manager
Email: john.fennessy(at)startmeapp(dot)com
Tels: +44 20 8144 8068 or +1 786 406 6164
Skype: john.startmeapp

For more information about StartMeApp, visit: http://www.StartMeApp.com

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About StartMeApp

StartMeApp is Latin America's leading mobile ad network and an emerging innovator in global mobile advertising. Serving mobile ads in 100 countries across the Americas, Europe, Asia and Africa, StartMeApp runs thousands of effective brand campaigns for advertising clients and currently delivers 10 billion ad impressions monthly worldwide. An independent, privately owned mobile advertising network, StartMeApp owns and operates its own high-frequency ad-serving platform, as well as StartMeApp Networks, the premier wholesale multi-platform marketplace for mobile apps in Latin America and the U.S. Hispanic market. Visit StartMeApp online at http://StartMeApp.com, find us on LinkedIn (http://www.linkedin.com/company/startmeapp) or follow us on Twitter @StartMeApp.

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Michael Tangeman
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