The problem I found with this particular menu and it’s advertisiments, was the fact that they were promoting completely irrelevant things in my opinion, thus creating a complete disconnect...
(PRWEB) September 20, 2011
Small business marketing website blog has just released another helpful article for small business owners explaining some of the disconnects that exist in the day to day traditional marketing techniques.
Advertising is an intriguing topic that interests most entrepreneurs. What would you think about placing advertising on a restaurant menu? Fear My Design ran into this by accident and discusses the pros and cons of this unique technique. It would be very hard to measure the actual effectiveness of this type of advertising, but it is certainly clear that it has to be relevant to some extent. It can create a huge disconnect if not done correctly. You must really get into the minds of the clients or customers eating at the restaurant.
Fear My Design was able to find a huge disconnect between the exact mood of the client while sitting at the table and thinking about what to eat, while being exposed to all this advertisement. "The problem I found with this particular menu and it’s advertisements, was the fact that they were promoting completely irrelevant things in my opinion, thus creating a complete disconnect and creating a sort of like “what the hell is this… skip” attitude!" says website admin writer Rod.
Every business owner loves the topic of marketing, and always looking for new innovative ways to market their business. Fear My Design has gone out to find existing ideas and generate innovative ways to make use of them.
Fear My Design is website blog started by Rodrigo Olivares - owner of iLean Solutions - to teach and share everything that involves growing a small business on a regular basis, with real day to day life experiences. It is determined to help other start-up and small business owners capture the essence of online marketing and operating their business in this tough economy.