"This is more than a guide; it's a startup bible." -- Michael Cerda, VP of Technology at MySpace
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Cincinnati, OH (PRWEB) February 15, 2011
With nearly 20% of the country out of a job, take the road less traveled: start a company. “Startup: The Complete Handbook for Launching a Company for Less,” is a new book out today on Amazon that shows entrepreneurs how to start a business on a shoestring budget.
Edwards has written a modern textbook for entrepreneurship, covering all aspects of starting a business. In concise, plain English, “Startup” explains the finer points of branding, advertising, venture funding, grants, SBA loans, patents and business law.
Part manual, part manifesto, the nearly 400-page handbook is packed full of templates, do-it-yourself tools, and proven strategies for bootstrapping.
“I heartily recommend this book,” says Bill Payne, founding member of the Angel Capital Association, Tech Coast Angels, and an Entrepreneur In Residence at the Kauffman Foundation. “Elizabeth does a great job of explaining how to start your company for less – and why it costs less to start companies today than ever before. She offers great tips on personal finance and provides a detailed listing of sources of capital for startups,” says Payne.
“Startup” tackles both strategy and tactics – discussing high-level business strategy concepts and illustrating back-of-the-napkin calculations to help entrepreneurs make good decisions. Edwards offers three tests for feasibility (to minimize risk), 14 creative ways to finance a startup, and a formulaic approach to marketing (to grow revenue). The book also outlines a $20,000 personal financial makeover and tips for getting individual health insurance.
“On average, entrepreneurs are six times wealthier than their employed peers, so we know that the risk and the effort pays off. But most startups – and even mature businesses – are challenged with how to create a profitable business model, conserve cash, and get operational fast. That’s the focus of this book,” says Edwards.
“Most startup books are either not comprehensive or simply outdated, given the rapid change we've seen in the startup landscape in recent years. This is more than a guide; it's a startup bible,” says Michael Cerda, VP of Technology at MySpace, former Entrepreneur in Residence at Venrock, and author of Cerdafied.
About Elizabeth Edwards
Elizabeth Edwards is author of “Startup: The Complete Handbook” and CEO of Metro Innovation, a catalyst for innovation and entrepreneurship. She serves on the board of the Greater Cincinnati Venture Association and teaches at Xavier University. She has been featured in more than 50 media outlets, including the Wall Street Journal, Business Insider, and BoingBoing, and is a popular speaker at universities and conferences. Follow Edwards on Twitter @eedwards.