Thralow Equity Fund Completes Round B of Investment in Mozenda

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The Thralow Equity Fund has completed round B of their investment in Mozenda, a web-based data extraction program.

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The possible uses for Mozenda are endless, given the wide range of data that exists on the internet.

The Thralow Equity Fund has completed round B of their investment in Mozenda, a web-based data extraction program. Fund manager Daniel Thralow said “Thralow Equity Fund invests in early stage companies that utilize new technologies and possess a strong management team, and Mozenda fits those requirements to a tee. It is the strongest company in the fast growing data extraction and utilization sector, and already has over 100 Fortune 1000 companies as clients. Mozenda just needed more funding to maximize its opportunities, and has grown over 500% since our initial investment.”

Mozenda is a web-based software program that gathers and organizes data from all across the internet. Several top companies use it to collect information related to their industry, find connections, perform comparisons, and organize data into usable formats. One of Mozenda’s large retail clients uses Mozenda to gather pricing information on thousands of products each day to make sure their own products are priced competitively. Another large Mozenda client analyzes forum data to better understand the market for their product and to stave off any potential recalls or negative press.

While “data extraction” may not sound glamorous to the average investor, the potential of this breakthrough technology was not lost on brothers Daniel and Jonathan Thralow, internet entrepreneurs who were major players in the e-commerce market since B.G. (before Google). Thralow Inc. was a holding company for over 30 niche websites, and hit the Inc. 500 list three times before Thralow sold the assets in 2006.

“When you’re part of the global, billion dollar e-commerce industry, it’s imperative that you know what your competitors are charging,” Jon, who headed up marketing at Thralow Inc., explained. “Back in 2004, we had price grabbing tools that took our programmers months to create, and cost tens of thousands of dollars. When I realized that I could create the same thing using Mozenda’s tools in about ten minutes, without a programmer, my jaw hit the floor. I picked up the phone and proposed and investment deal right away.”

Mozenda CEO Brett Haskins said “The possible uses for Mozenda are endless, given the wide range of data that exists on the internet. We are constantly adding new features that enable customers to utilize web data in ways they never thought possible, and to do it themselves without having to outsource the project. The funding Mozenda has received from the Thralow Equity Fund has played a big part in helping us get to this point, allowing us to staff enough people to stay ahead of our substantial growth curve."

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Brett Haskins
Mozenda
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