Global Writing and Marking Instruments Market to Reach US$19.43 Billion by 2015, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Writing and Marking Instruments markets. The global market for Writing and Marking Instruments is forecast to reach US$19.43 billion by the year 2015. Growth in matured markets is likely to depend on how well companies focus on manufacturing wide range of products, and product innovations. Meanwhile, in developing countries, growth could be attributed to rapid increase in population, literacy levels, and increasing demand for good quality writing gear, and effective pricing. Asia-Pacific, Latin America, and the Middle East are expected to spearhead market growth.

Writing and Marking Instruments: A Global Strategic Business Report

The market for writing instruments is vivid and active, even in the electronic age. A few warnings were signaled to the industry players by certain associations, highlighting increased application of hi-tech communication, and data transfer technologies. But, the threat was far from the reality. Writing instruments are still a vital part of daily routine of a school going child to an executive working in a hi-tech office. Innovations are key for market growth. However, environmental regulations are leaving their impact on the industry. Earlier, the industry had several negative aspects such as inks with toxic materials. However, nowadays producers are making it a point to contribute to environment protection. The market for Writing and Marking Instruments was affected by the economic recession during 2008-2009, and is expected to witness moderate growth in the coming years with the market showing some signs of recovery in 2010. Some of the popular trends in the writing and marking instruments market include manufacturers providing a variety of designs, models and sizes; increasing demand for ballpoint pens, marking pens, pencils and sliding pencils; and manufacturers re-launching their products to sustain market dominance in the Stationery market.

The United States represents the single largest market for writing and marking instruments, as stated by the new market research report on Writing and Marking Instruments. Europe is a close second, while Asia-Pacific represents the fastest growing market with a CAGR of 4.0% over the analysis period. Ballpoint pens represent the largest as well as fastest growing product category under the Pens and Markers product segment, with a CAGR of 3.4% over the analysis period. Under the Pencils/Art Goods product segment, Wood-cased Pencils/Crayons represent the largest product category, while Mechanical Pencils represent the fastest growing product category.

Within Asia-Pacific, China garnered a major share of the global stationery market, and remains a major threat to the stationery markets of other countries, including India. Writing instruments produced earlier in China usually were at the lower-end of the market. However, as the writing instruments industry developed slowly and nears maturity, quality is beginning to be considered seriously. Chinese manufacturers are likely to take up the challenge of providing superior quality and innovative products, with greater emphasis being placed on product and design diversification through R&D.

The writing and marking instruments industry witnessed a number of product innovations such as the introduction of Century® II Turismo Pen by A.T Cross. Available in vibrant color blends, the latest collection is influenced by the exciting Grand Prix events, and features patterned swirling stripes symbolizing speed. The designs feature fluid prints infusing vibrant colors, bright shimmering shades, and bold patterns. The unique wrap around design of Turismo ballpoint pen is aligned with a metallic background for a hint of metallic luster. Another aesthetic launch by A.T Cross is the C-Series writing instruments, that feature bold and innovative frameworks that are based on the artistry and engineering of magnificent cars. The latest series is a unique balance of substance and style. The distinctive design of the cap-less rolling ball pen allows a user to alter the pen between a rolling ball pen and a ballpoint pen.

Major players profiled in the report include ADD Corporation Limited, A.T. Cross Company, Crayola LLC, Camlin Ltd., Faber-Castell AG, Mitsubishi Pencil Co. Ltd., Montblanc International GmbH, Pentel Co. Ltd., Pilot Corporation, Sailor Pen Co. Ltd., Sanford Corp/Newell Rubbermaid, Societe BiC, STAEDTLER Mars GmbH & Co. KG, Tombow Pencil Co. Ltd, Zebra Co. Ltd., among others.

The research report titled “Writing and Marking Instruments: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the writing and marking instruments markets, impact of the recession on the market, market trends and issues, product overview, distribution channels, recent product introductions, recent industry activity, and profiles of major/niche global as well as regional market participants. The report provides annual sales estimates and projections for Writing and Marking instruments products market for the years 2007 through 2015 for the following geographic markets - US, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa, Latin America and Rest of World. Key product segments analyzed in the report include Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, Fountain Pens), and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, Other Art Goods).

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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