Stationery Products: A Global Strategic Business Report
San Jose, CA (PRWEB) March 18, 2008
Poised to register a CAGR of 4.0% over the period 2000-2010, the world Stationery Products market is forecast to exceed $164.63 Billion by 2010. Europe, the largest market for Stationery Products, in the year 2007 accounted for an estimated 34.01% of the global market, while Asia-Pacific is projected to emerge into the fastest growing region mirroring the potential to grow at a CAGR of 6.13% over the aforementioned period. Paper-Based Stationery Products, represents the largest product group, and is projected to reach a market value of approximately $88.85 billion by the year 2015, with Asia-Pacific, and Latin America as chief drivers of growth. Party Goods market is forecasted to mirror a CAGR of 5.96% over the period 2000 through 2010. The Latin American market for party goods is projected to reach $2.64 billion by the year 2015.
Impact of electronic age on stationery industry can at best be rated as moderate. While there have been a few traditional segments such as greeting cards which have taken a direct hit, computers and advanced gadgets have in a way, expanded the scope of the entire industry, creating a new category of consumables such as papers, labels, PC covers, disks, disk storage containers, cleaners and mouse pads. While electronic organizers and PDAs have revolutionized the way for information storage and access, they can never completely replace the need for paper-based stationery such as books, notepads, and message notes.
With electronic means of communication fast turning out to be the norm in our school, home and office environments, stationery manufacturers have been repositioning their offerings, often underlining the 'personal' aspects of traditional product lines. The trend is readily evident among the makers of fine writing instruments and greeting cards.
The onset of the computer age had initially led to fears that stationery sales would fall drastically with the advent of paperless offices and homes. However, these fears were unwarranted. The paperless phenomenon is still a long way off. In fact, the large-scale use of computers has actually opened newer and profitable vistas namely computer stationery and the home-office stationery market.
Stationery products are used by a wide cross-section of people. Apart from schools, users of stationery supplies include government ministries, private- and state-owned companies and individuals. Irrespective of geographical boundaries, people have always felt the need to write personal notes. The computer age has not diminished this reality. The Montblanc, Parker and Waterman range of fountain pens continue to be the writing favorites, and surprisingly, dominant group of buyers constitutes the generation (age-group of 20s and 30s) that grew up doing their schooling using computers. The electronic age, which led to the e-mail and laser printer becoming commonplace, has only added more glitter to the charm associated with the fountain pen.
By design, stationery products industry has been characterized by high sales volumes and low profit margins. Nevertheless there exist a few high-profit offerings, particularly in the writing instrument segments such as fountain pens and luxury pens. Alongside the conventional market forces such as quality and price, variety has of late, emerged as a major factor in consumer's purchase decision. A quick glance at a cross section of any product group/segment reveals a wide choice available to the customers in terms of their specific requirements, budget and preferences.
Major companies covered in the "Stationery Products: A Global Strategic Business Report" include A. T. Cross Company, American Greetings Corporation, Archies Limited, Aurora DUE s.r.l, Avery Dennison Corporation, AbitibiBowater Inc, Camlin Ltd., Cenveo Inc., Corporate Express Inc., CSS Industries Inc., Dixon Ticonderoga Company, DS Smith Plc, Elmer's Products Inc., Letts Filofax Group Ltd, Hallmark Cards Inc., Groupe Hamelin, Herlitz PBS AG, International Greetings Plc, Kokuyo Co. Ltd., Meadwestvaco Corporation, Mitsubishi Pencil Co. Ltd., Newell Rubbermaid Inc., OfficeMax Incorporated, Pentel Co., Ltd, Pilot Corporation, Montblanc International GmbH, Societe BIC, ST Dupont SA, and Unipapel SA, among others.
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