San Jose, CA (Vocus) October 28, 2010
Despite the burgeoning popularity of electronic gadgets more particularly computers, stationers are not to worry, at least in the near future. Mainly because, instead of negatively impacting the demand for stationery, large-scale usage of electronic gadgets opened up new and profitable vistas – computer stationery and home-office stationery market, to name a few. The emergence of electronic era is a mixed blessing of sorts for stationers with the complete paperless era yet to become a reality. High sales volumes and low profit margins have ever since characterized the market for stationery products. Nevertheless there exist a few high-profit offerings, particularly in the writing instrument segments such as fountain pens and luxury pens. The pressure of pricing continues to hamper profits for stationers, as the price factor has of late emerged dominant over the quality aspect in impacting customer preference. This is particularly true for a market scenario where there is tremendous proliferation of new brands and players. Seasons and cyclic trends still play a major role in determining the changing growth and consumer buying patterns in the industry. Special occasions and back-to-school seasons continue to keep retailers busy. Brand value does have a major impact, particularly with fashion conscious school children, with their leaning more towards high-end, premium, expensive and well-branded products.
Demand for licensed products related to animated characters and toons is rapidly gaining ground. Licensed products generate more sales in the school and home office product category at the retail level. Licenses such as cartoon characters or favorite sports personalities are being used successfully to market basic products. In view of this, manufacturers of stationery products continue to innovate with products and designs and as a result, the market is flooded with unique and amazingly sophisticated products. Similar to several other industries, stationery products are also fast catching up with the popular ‘Green Trend’, as consumers increasingly prefer eco-friendly products. Stationery and office supplies are also entering the gifts market. The US and European pocketbooks and writing instruments have rapidly become extremely popular gift items in Japan. Private label products and packaging are gaining greater importance for the large retailers as useful tools for ensuring a comfortable market niche for themselves.
The global economic crisis negatively impacted the market for stationery products. The stationery products market in the US witnessed continual decline in demand especially for paper products owing to the economic recession as well as an increased preference for electronic and communication techniques. However, the global greeting cards category managed to remain afloat and buoyant even at the peak of the crisis, although the pace of growth definitely slowed down. Manufacturers focused on supplying fairly priced and innovative designs during the recession to wade through the crisis and retain market shares. Technologically advanced greeting cards drove the market amid the global crisis.
Europe and the US constitute two of the largest regional markets for stationery products, as stated by the new market research report on Stationery Products. Asia-Pacific, powered by rapidly growing markets including Australia, China, India, Korea and Taiwan is projected to grow at the overall fastest compounded rate of 3.4% through 2015. The Paper-Based Stationery Products segment, sustained by continued demand from students and office use, dominates the stationery products markets with the single largest share. The paper-based stationery product line includes address/phone books, binders, box files, calendars, diaries, scrapbooks, file folders and other items. With regard to the market with fastest growth potential, the Greeting Cards segment is set to take the lead, expanding at the highest CAGR for the assessment period 2007-2015.
The stationery products industry is highly fragmented with few large and medium players garnering major share in different niche segments. The market is also characterized by the presence of several private label players. Key market participants in the report include A. T. Cross Company, American Greetings Corporation, Archies Limited, Aurora DUE s.r.l, Avery Dennison Corporation, AbitibiBowater Inc, Camlin Ltd., Cenveo Inc., Corporate Express Inc., CSS Industries Inc., Dixon Ticonderoga Company, DS Smith Plc, Elmer's Products Inc., Letts Filofax Group Ltd, Hallmark Cards Inc., Groupe Hamelin, Herlitz PBS AG, International Greetings Plc, Kokuyo Co. Ltd., Meadwestvaco Corporation, Mitsubishi Pencil Co. Ltd., Newell Rubbermaid Inc., OfficeMax Incorporated, Pentel Co., Ltd, Pilot Corporation, Montblanc International GmbH, Societe BIC, ST Dupont SA, Unipapel SA, World Trend Inc., among others.
The research report titled “Stationery Products”: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of industry outlook, market/industry trends, competitive scenario, demographic shifts, product overview, distribution dynamics, recent industry activity and profiles of market players worldwide. Analysis and overview is presented for major geographic markets such as US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America. Market analytics are provided in terms of dollar (value) for product groups including Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes and Sealing Tapes), Marking Devices (Hand Stamps, Stencils and Other Marking Devices), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books and File Folders & Holders among others), Party Goods, Writing Instruments (Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens and others) and Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical Pencils, others)) and Miscellaneous Stationery Products. The study also presents historic data for an insight into market evolution over the period 2000 through 2006.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Stationery_Products_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
Global Industry Analysts, Inc.
Web Site http://www.StrategyR.com/
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