Cool Technology Beats the Heat This Summer

Cooltech Marketing.com recently launched a new line of advanced-technology body cooling products that offer relief in heat stress environments. The online store features a variety of controlled temperature technology products designed to comfortably maintain the body's normal core temperature at work, rest or play.

Sacramento, CA (PRWEB) June 9, 2008 -- Staying cool in hot environments is "no sweat" according to Cooltech Marketing.com.

Soaring temperatures, rising utility rates, and inevitable power shortages are a triple threat to everyone this summer. In response, Cooltech Marketing, Inc. recently launched a new line of body cooling products using controlled temperature technology to comfortably maintain normal core body temperature under extreme heat stress conditions.

Our SunLover's Cool Mat™ as well as the Cool Seat are offered in a variety of lush and colorful native Hawaiian fabrics, exclusively created for us by our associate on the Big Island of Hawaii.

According to company founder and president Rebecca Lee, controlled temperature technology surpasses all other portable cooling products that use ice, frozen gel or evaporative cooling. The technology contains non-toxic, phase-change blends that set and hold preset temperatures for a predetermined time. While it absorbs energy at the same rate as water or gel, it releases it much more slowly--thus, stays cooler longer than ice or gel of the same volume or weight. Evaporative cooling garments are always damp against the skin, need warm, dry circulating air to be effective, and breed mildew, bacteria and odor. Not so with controlled temperature technology.

"The uses for--and benefits of--this technology are staggering," Lee reports. "We saw a need so we expanded our product line to benefit more lives." A few examples of the personal cooling items under four categories on Cooltech's website http://www.CooltechMarketing.com include:
Sports & Leisure - Cool Seats, Helmet and Baseball Cap Coolers, which maintain a constant 80 degrees; Safety - Reflective Cool Vests, at 59 degrees; Law Enforcement - Body Amor Inserts, 59 degrees; and Canine - Canine Body Cooling Vests and Cool Mats, 65 degrees.

The same polymer that is used for vehicle air bags encapsulates the formula in cold packs. These removable cold packs energize in 30 minutes laying flat in a refrigerator. To hasten the process, or if energizing outdoors, the packs can be immersed in a chest of ice water.

Tests performed by the Air Force Operational Test & Evaluation Center (AFOTEC) and Alamo Research Laboratory revealed a 22 to 37 percent increase in alertness and productivity in heat stress environments using controlled temperature technology cooling products. They have been used by U.S. Armed Forces in the Middle East for well over a decade.

In 2003--when Lee began a search for a new and creative cooling technology--it was to develop a product that would keep wine at cellar temperatures throughout serving. She found exactly what she was looking for at the National Technology Transfer Center (NTTC), an interface among industry, academia and government agencies. Lee started her company-- Cooltech Marketing, Inc.--with its premier offering, Wine by Degrees, dubbed a wine cellar in a sleeve. Still among Cooltech's versatile product lineup, the decorative wine sleeves have three distinct temperatures--one each for white, red and sparkling wines.

"We're having a little fun with our new product line," Lee says. "Our SunLover's Cool Mat™ as well as the Cool Seat are offered in a variety of lush and colorful native Hawaiian fabrics, exclusively created for us by our associate on the Big Island of Hawaii." These creations appear on the website under A Cooler Hawaii.

Cooltech Marketing offers an affordable, portable and convenient solution to sweltering summer heat for consumers of all ages with innovative--and wearable--cooling products.

About CooltechMarketing.com

CooltechMarketing.com was launched in 2005 after two years of research and development for its line of cooling products. It continues to expand the uses of Controlled-Temperature Technology in various applications. The next generation of products will include medical and sports medicine cryotherapy.

CONTACT:

Rebecca Lee, President
CooltechMarketing.com
888-758 (COOL) 2665
http://www.CooltechMarketing.com

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