STA Travel Hands PPC Task to Steak

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Steak Melbourne, the search-inspired communications agency, has been hired by STA Travel, to manage pay per click (PPC) marketing for STA Australia.

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Given the challenges within the global travel market at present, we see this as a tremendous opportunity for STA with their brand proposition and competitive offers to really take advantage.

Steak Melbourne, the search-inspired communications agency, has been hired by STA Travel, to manage pay per click (PPC) marketing for STA Australia.

Steak will initially carry out research to highlight which keywords are most effective before recommending terms to increase levels of traffic. Keywords will then be mapped to STA's website ensuring that the most relevant landing pages are served to users clicking through and opening up the potential for further on-page optimisation techniques to be applied.

Nick Morgenstern, Senior Digital Marketing Manager, STA Australia, commented, "We're looking forward to working with Steak to take our paid search activity to the next level. Steak understood our requirements from the outset and put forward a compelling strategy for putting our wider marketing objectives into practice online."

Kevin Durston, Managing Director, Steak Melbourne, added, "Given the challenges within the global travel market at present, we see this as a tremendous opportunity for STA with their brand proposition and competitive offers to really take advantage."

About Steak:
Steak is the search-inspired communications agency. Steak's mission is to bring the intelligence of search to all marketing communications - both online and offline and from media to design. Following phenomenal growth in 2007, Steak was named Media Agency of the Year at the Interactive Marketing and Advertising Awards in the UK. Steak's services include search engine marketing (both search engine optimisation and paid search), display advertising, digital design, reputation management, and social media marketing.

Steak has offices in Melbourne, London and New York
http://www.steakdigital.com.au.

About STA Travel:
STA Travel's core purpose is to make travel affordable and attainable for young people.

We offer much more than just a cheap airfare. We offer real value with the flexibility and features our travelers want. We offer genuine advice and experience - not sales talk. Our travelers enjoy the confidence that they won't be ripped off at STA travel because we are not like other travel agents - we don't believe in advertising gimmicks like promises of cheapest or lowest airfares - our travelers are too smart for that!

For more information visit: http://www.statravel.com.au

For further information, please contact:
Kevin Durston
Managing Director
+61 (0)3 8648 6448
+61 (0) 413 441 000

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Kevin Durston
Steak
+61 (0)3 8648 6448
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