Busy Parents Find the Perfect Children’s Toy Faster with New Step2.com Features

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The Step2 Company launches a new website designed to take the guesswork out of choosing the best infant, toddler or children’s toy for any child.

“We’re pleased to be able to provide an improved, more efficient online experience; one that removes the guesswork from choosing children’s toys, enhances creative play and improves imagination.” Robert MacKay, VP of Internet Sales and Marketing.

Choosing the right preschool, infant or toddler toy is easier with the new and improved Step2.com. The new site design incorporates several major enhancements, making it simple for busy parents and other visitors to find and share innovative Step2® toys for their children.

The site’s new functionality helps visitors:

  • Locate infant, toddler and children’s toys faster by searching based on age group and type of toy
  • View Step2’s quality craftsmanship in detail by using the image zoom tool
  • Interact with Step2 on Facebook to “like” or “share” their favorite toys with their social network

“Our goal is to help busy consumers find exactly what they are looking for quickly and easily,” said Robert MacKay, VP of Internet Sales and Marketing. “We’re pleased to be able to provide an improved, more efficient online experience; one that removes the guesswork from choosing children’s toys, enhances creative play and improves imagination.”

Because parents often rely on feedback from other parents when choosing toys, Step2.com makes it easy to share information and toy ideas for parents and grandparents alike. In addition to reading reviews and browsing by popularity, visitors can see how many Facebook users have “liked” a particular children’s toy such as; an infant toy, play kitchen or outdoor play toy. Check out Step2.com to view the new design and features of the website.

About The Step2 Company, LLC©:
The Step2 Company, LLC© is a family company with brands including Step2® and Infantino® that foster learning and development through creative play in children from birth to school-age years. Step2 is the largest American manufacturer of preschool and toddler toys, including children's play kitchens, playhouses, outdoor toys and ride on toys, as well as home products such as mailboxes, gardening aids and trash cans. Step2 also sponsors CreativePlayPlus.com, an online resource to provide parents with the latest research on creative play and child development. Please visit Step2.com, to learn more about Step2 Family brands.

CONTACT:    
Alexis Black, Current
312-929-0504

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