Moosejaw Welcomes New Chief Merchant

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Moosejaw, the irreverent multi channel retailer recently welcomed Steve Fife as their new Chief Merchant/GMM.

“Steve’s knowledge of the outdoor industry and proven track record will be a key to growing our core and emerging categories. Steve also loves to do magic tricks and is very accomplished on the pogo stick,” said Harvey Kanter, President and CEO of Moosej

Moosejaw, the irreverent multi-channel retailer specializing in outdoor apparel and gear, recently welcomed Steve Fife as their new Chief Merchant/GMM.

Fife comes to Moosejaw with an extensive retail background. After graduating from Indiana University in 1986, he began his career at Burdines, working as a buyer and later as a Divisional Merchandise Manager. In 1997, Fife moved to Galyan’s where he rose to the position of VP/Divisional Merchandise Manager. Before joining Moosejaw, Fife served as the VP of Divisional Merchandise Manager of Seasonal Apparel and Accessories at The Sports Authority.

“Steve’s knowledge of the outdoor industry and proven track record will be a key to growing our core and emerging categories. Steve also loves to do magic tricks and is very accomplished on the pogo stick,” said Harvey Kanter, President and CEO of Moosejaw.

At Moosejaw, Fife will oversee buying, private label development, and visual presentation teams and lead the strategic merchandising direction of the company.

Fife explained, “I am very excited to join Moosejaw and be part of such an innovative, fast-growing company. We have a strong buying and planning team already in place, and I look forward to helping drive Moosejaw’s strategic merchandise vision to the next level. The doughnuts and karaoke on Fridays sound pretty decent as well.”

The outdoor industry isn’t just a place of business for Fife, who is extremely active with snow sports, coaching baseball, and enjoying family life with his wife, two children, and two dogs.

With Fife as the Chief Merchant, Moosejaw expects to make great strides in their mission to sell the best outdoor gear on the planet and have the most fun doing it.

About Moosejaw:

Moosejaw offers products from leading outdoor manufacturers including The North Face, Arc’teryx, Patagonia, Mountain Hardwear, and Black Diamond as well as under its own Moosejaw brand. The company serves a diverse customer base including serious outdoor enthusiasts, active individuals pursuing an outdoor lifestyle, and high school and college students who are passionate about the Moosejaw brand.

-Media Contact: Sarah Rewold, Moosejaw Public Relations, 248-246-4000, marketing(at)moosejaw(dot)com

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Sarah Rewold
Moosejaw
248-246-4000
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