Los Angeles, CA (PRWEB) June 20, 2011
696,635 viewers of Stickam, the largest live online video community, recently rallied behind “Stickam: Live for Japan,” a webathon and live benefit concert to support the Japan relief efforts. In total, more than $25,000 was raised to help the people of Japan affected by the devastating earthquake and tsunami. All proceeds will directly benefit the American Red Cross, Japanese Red Cross Society, and Global Giving.
Broadcasters from across the Stickam community joined in to present 14 hours of non-stop coverage for the fundraising effort. Longtime Stickam Stalwart Andrew Zarian from Guys From Queens kicked off the day, and Stickaid founder Myles Dyer discussed the history of Stickaid and the power of tapping into Stickam’s 8 million members to rally a groundswell of support around important causes.
“As we’ve seen with the likes of Stickaid, the Stickam community is very engaged and supportive of its members’ efforts,” said Hideki Kishioka, co-founder of Stickam. “This was the first time we attempted to bring everyone together for a common cause, and they didn’t let us down. After our sponsors, the Stickam community contributed nearly half of the money raised via donations, ticket sales, and online auction items.”
The webathon featured live remotes, pre-recorded segments and exclusive sets from dozens of bands and celebrities featured on Stickam, including: ALLSTAR WEEKEND, COBRA STARSHIP, CROSSFADE, DROWNING POOL, FAREAST MOVEMENT, HEY MONDAY, designer JAC VANEK and comedian JAKE FOGELNEST, among others. Japanese music artist HIROMITSU AGATSUMA also performed a segment on behalf of Stickam.jp, who helped produce the day’s events.
A five-hour concert followed at The Roxy Theatre where Stu Stone, host of Stickam’s first and longest running weekly show Sunday Nite Stu, took over as emcee. BREAL and SEN DOG of CYPRESS HILL headlined the event. ABUSED ROMANCE, JUKE KARTEL, ALEX LAMBERT and others also took the stage with stellar performances and words of encouragement. Newtek Tricaster powered the entire broadcast.
The event culminated with a secret live set by Cypress Hill and a surprise visit from Jinxx and Jake Pitts of Black Veil Brides who discussed their first-hand experience of being in Tokyo doing a sound check when the earthquake hit. They donated the guitar Jinxx played in the band’s music video for “Legacy” to the charity auction, fetching $2,850.
Since launching in 2005, Stickam has been proud to provide the live streaming platform for numerous charitable events and causes, including the annual Stickaid webathons for UNICEF and Ronald McDonald House webathon, and the Alabama Relief concert event, among countless others. Stickam Live For Japan is the company’s first self-produced charitable fundraiser.