New Sticks for Stick It Wear?!™

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Stick It Wear?!™ by Joe Durica, the uber-simple iconographic tennis clothing company announces new fabrics and figures to score and play in. The characters pay homage to pro players we all love and may hate.

Much of the Stick It Wear?!™ collection is inspired from the refined Olympic pictograms and patterns of the 60s and 70s. The apparel's iconic logos distill heroic sporting moments and movements. The modernized stick icons also evoke an elegance that translates into just being simple and cute. In concert with the austere figures, Stick It Wear?!™ uses colors and garment fit to quietly announce the arrival of the sophisticated die hard.

Intelligent t-shirt graphics like The GOAT pay tribute to the greatest that ever played. THE ORIGINAL REBEL is reminiscent of 80s long hair tennis. ANA delightfully recreates a attractive intensity found in a recent French champion. Current and past rivalries between the men and women players have been recreated on Stick It Wear?!'s thick-thick sweatshirts. They are as current as that great grass court match between the no. 1 and 2. Stick It Wear?!'s campaign "From Hero to Icon." makes a game out of which real hero has turned into a iconographic?

This sports line isn't only for the tailgating breed. The simple stick figure forms are quality screened onto new fabrics that have a softer feel in addition to smart modern cuts for men, women and children. Fine ringspun combed cotton ensures comfortability on the playing field or with "evening wear" jeans. The fan will find new micro-poly performance shirts in addition to the lineup of t-shirts, tanks and zip-up sweats.

Items can be found online at:

about the designer JOE DURICA
Stick It Wear?!™ creator and designer Joe Durica grew up in Chicago watching the reverent battles between McEnroe, Connors, Lendl and Becker. His first tennis hero was John McEnroe while his Czechoslovak emigrate parent's hero was the rival Ivan Lendl. That matchup made for some colorful finals and Super Saturdays. Joe's early years were dominated by drawing, thoughts of throwing gigantic fits of bottled up passion followed by majestic drop volleys (á la The Mac Attack), and the cultural tractor beam of 'Star Wars'.

Stick It Wear?! seems to have been born from all of Joe's interests-- from the designer lines to the study of human anatomy and back to the now reverent battles between Roger Federer and Rafael Nadal.


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Joe Durica
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