STiKS Gaming Partners With Artists For Peace And Justice, Bringing Socially Conscious Gaming To The IT Lounge During 2012 Toronto International Film Festival

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STiKS Gaming announced a partnership with the non-profit Artists for Peace and Justice, to launch at the IT Lounge during the annual Toronto International Film Festival, September 6-9

Emphasizing its advocacy role in socially conscious gaming, today STiKS Gaming announced a partnership with the non-profit Artists for Peace and Justice, to launch at the IT Lounge during the annual Toronto International Film Festival, September 6-9. Along with its gaming suite, the Lounge will also include an exclusive portrait studio featuring one of the world’s most acclaimed fashion and beauty photographers, Patrick Demarchelier.

Having previously hosted such celebrities as Ryan Gosling, AnnaLynne McCord, Olivia Wilde and Catherine Deneuve, this year’s lounge will welcome celebrity attendees to “Battle to Build” as they take part in the latest STiKS Gaming campaign to aid the building of much needed facilities for the children of Haiti. Stars can play each other and campaign donors in some of the most popular video games over Xbox 360 Live and the PlaystationNetwork. All donations will benefit Artists for Peace and Justice, whose latest work serves children and their families in the poorest communities of Haiti by supporting programs in education, health and dignity. Starting today, fans can go to STIKSGAMING.COM to sign up.

“We are proud to partner with Artists for Peace and Justice at the 2012 TIFF IT Lounge. We couldn't be more excited to bring the film and gaming communities together in support of APJ and their significant work in Haiti,” said STiKS Gaming Partner Michael Wasserman.

“Artists for Peace and Justice was launched during this Festival four years ago to help the children of the slums of Haiti, the poorest country in the western hemisphere. Two years later, the devastating earthquake robbed the people of what little they had,” shares APJ Founder and Oscar-winning filmmaker Paul Haggis. “Since then we have made great strides, but the need is still immense. We really appreciate everything STiKS Gaming is doing to help us bring higher education and hope to the children of Haiti, who all deserve an equal chance at success.”

Natasha Koifman, president and founder of NKPR and the IT Lounge adds, “APJ’s ‘Battle to Build,’ powered by STiKS Gaming, will activate at NKPR’s IT Lounge from September 6-9. We encourage everyone to get your game face on, as it will help us to raise much needed funds, with the proceeds going directly to support APJ’s initiatives on the ground in Haiti.”

About STiKS GAMING
STiKS GAMING is a new gaming platform poised to create a movement and lead gaming in a new mainstream and socially conscious direction. Through http://www.stiksgaming.com, players can register their gamer ID, join a team, and play their favorite video games to compete for their choice of charitable projects. STiKS GAMING is led by Michael Wasserman and Brett Claywell, with the mission to encourage the vastly growing video game community to unite for a cause.

In addition to major sponsored campaigns, http://www.stiksgaming.com is designed to support registered 501(c)3 charities, large and small, and to allow gamers the opportunity to join the STiKS GAMING network to help “Battle for a Better World.” For more information, please visit: http://www.stiksgaming.com

About Artists for Peace and Justice
Founded in 2009, Artists for Peace and Justice (apjnow.org) is a non-profit organization that addresses issues of peace, social justice, and poverty around the world. APJ’s immediate goal is to serve children and their families in the poorest communities in Haiti by supporting programs in education, health, and dignity. In October 2010, APJ opened the Academy for Peace and Justice, the first free secondary school in Port-au-Prince, Haiti. Each student at the Academy for Peace and Justice receives a full scholarship, which includes tuition, uniforms, nutritious meals, and access to free medical care. At full enrollment, the Academy for Peace and Justice will provide educational opportunities to approximately 3,000 students. APJ also supports the St. Luke Family Hospital, which provides free medical care to the poorest and most vulnerable people in Port-au-Prince, including all Academy students and their families. The services provided by the hospital include a surgery facility, a rehabilitation unit, and Cholera Center. With APJ’s support, the Cholera Center was constructed just 36 hours after the epidemic hit and has treated 20,000 patients to date, 50% of whom would have died without immediate treatment – and construction is set to begin on a second center. APJ donates 100% of public donations directly to its programs in Haiti.

Eric Green / Keri Dizney
B|W|R Public Relations
(310) 550-7776
EGreen (at) bwr-la (dot) com
KDizney (at) bwr-la (dot) com

"The H.O.M.E. Foundation is Proud to Support STiKS Gaming"

About The H.O.M.E. Foundation:
The Helping Others Means Everything, or The H.O.M.E. Foundation, is a not-for-profit organization dedicated to helping our Family of Charities. Frankie Verdugo, President of The HOME Foundation, wants to help as many worthy charities as possible as they struggle during these tough economic times. Frankie Verdugo helps raise funds through luxury dream home raffles, home giveaways, prizes, and high profile celebrity events in Hollywood... "Our mission is to help charities reach their fundraising goals and to bring awareness to their praiseworthy causes."

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