Rylock Sales Rocket by over 100%

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Betafence reveals new strategy to beat steel price rises is paying-off

Betafence UK General Manager Kevin Steers with coils of steel rod at the Sheffield factory.

Our sales are already up by over 100% on last year. Farmers and merchants have responded positively to our new approach.

Betafence, the UK’s largest wire manufacturer, has revealed that sales of its Rylock stock fence, barbed and fencing wire have rocketed by over 100% since the firm stepped up production at the start of January, three months earlier than usual.

The new approach by Betafence means it can offer its market-leading Rylock agricultural fencing range at the most competitive price possible.

The Rylock range is made from 100% British steel at the Betafence factory in Sheffield. Every day since the New Year, Betafence has been making and delivering around 100 tonnes of its Rylock Green and Rylock One products to merchants in the UK and Ireland. This ensures supplies are available for farmers and contractors to buy ahead of the season, when prices are most competitive.

Traditionally, sales of livestock fencing are highest between March and June, but for the past five years this peak in demand has coincided with a big rise in the cost of steel rod from which the fencing wire is made. This increased cost can impact on the retail price of fencing, pushing it up by around 30% between January and June.

James Timlin, Betafence UK Sales Manager, said: “We re-configured production so we can supply Rylock before any rise in the cost of steel rod has a knock on effect on the price of our products.

“So far there’s been a good take-up. Our sales are already up by over 100% on last year. Farmers and merchants have responded positively to our new approach. The message we’re getting is that they want to buy British product and they’re willing to do it ahead of the season.”

Kevin Steers, Betafence UK General Manager, said: “For the past five years, the height of the farming season has coincided with the height of steel prices in the UK. This is caused by an increased demand for steel driven by the worldwide construction market. We decided to tackle the timing issues. We brought forward production, we’re encouraging merchants to take Rylock ahead of season and the strategy is paying off.”

For more information contact Katie Bartram, Betafence Marketing co-ordinator 0114 224 4252 or Ros Dawson, ros(at)rosdawsonmedia(dot)co(dot)uk 01274 561241.

Notes to Editors:
Uniquely, Betafence’s Rylock range is made from 100% British steel turned into fencing at Betafence’s factory in Sheffield, Yorkshire, which employs 275 people and where agricultural wire products have been manufactured for more than 75 years.

Betafence recently emphasised the longevity of its brands with a 20-year guarantee for Rylock Green and a 10-year guarantee for Rylock One.

Photos show: Kevin Steers, Betafence UK General Manager, with over 100 tons of Rylock products now being manufactured every day at Betafence’s Sheffield factory.
For high resolution j-pegs of the following photographs click on the links:


Betafence Rylock stock fencing, j-pegs available at http://db.tt/gFGIpKZ and http://db.tt/BJT8G9t


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Ros Dawson

Katie Bartram
0114 224 4252
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