A Newly Formed Homebuilder in Atlanta

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Homebuilding Veterans Charles Heiser, Jr. and Jim Chapman Join Forces as Stonecrest Homes Atlanta, Inc. Stonecrest Homes is now building in Gwinnett and Cherokee Counties.

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We carefully considered all available Gwinnett communities with an eye towards lifestyle, value and desirability

Home ownership is still the American dream. At Stonecrest Homes we understand how it feels when you turn the key and walk into your beautiful new home, and we know very well what it takes to make that happen for you.

The owners of Stonecrest Homes bring decades of solid construction experience and business management to a production-building firm ideally suited for today’s unique market.

Stonecrest Homes is a thoughtful and purposeful collaboration between Charles Heiser, Jr., the former division president of a national production homebuilding firm, and Jim Chapman, an Atlanta native and the owner of Atlanta’s leading active adult homebuilder, Jim Chapman Communities. Their partnership reflects their individual strengths in construction, operations, finance and marketing and sales, as well as just being successful businessmen. Charles and Jim created a vision and a supporting business model ideally suited for today’s homeowner.

Stonecrest Homes is bringing exceptional new-home quality and value to McIntosh Place, a tranquil Gwinnett County community with excellent schools and a family-first quality of life. The decorated model home, the Cheswicke, is now open. Stonecrest Homes also has 4 move-in ready new homes for you to tour. Prices start in the 170’s.

McIntosh Place - a 57 lot new home community - is the first for Stonecrest Homes. “We carefully considered all available Gwinnett communities with an eye towards lifestyle, value and desirability,” explains Heiser, Stonecrest Homes’ President and CEO, “and McIntosh Place was the overwhelming winner.”

Located in the highly rated Archer High School district, McIntosh Place is directly across from the 700 acre Tribble Mill Park and is a short drive to The Avenue, the Mall of Georgia and Gwinnett Mall.

The homes feature charming, Craftsman-style exteriors and high-value extras like covered front porches, nine-foot ceilings on the main level and stainless steel appliances. At McIntosh Place, Stonecrest Homes offers its Estate Series of plans. They range in size from the Alexander, a 3 bedroom, 2 full bath ranch style home at approximately 2,012 square feet to the Windsor, a 5bedroom, 3.5 bath two story at approximately 2,900 square feet. All five Estate Series plans can be built on a slab or basement foundation. Three car garages are available, lot permitting.

Sales and marketing are provided by John Slappey with Peggy Slappey Properties. According to Slappey, Stonecrest is designing and delivering a timely product. “Stonecrest Homes is employing time-tested management and building systems that result in a very attractive yet solidly built, affordable home, just what buyers are looking for.”

Stonecrest Homes is also announcing its entry into Cherokee County with new home construction in the Palisades at Harmony on the Lakes, the county’s top-selling community since 2007.

Harmony on the Lakes is an award winning master-planned community with lakes, walking trails, tennis courts, pools and clubhouse with fitness center. Stonecrest Homes is building its Executive Series of plans in the Palisades section. Under construction and available July 1st are two new homes: the Belmont - a 6 bedroom, 4 full bath home on a basement with a three car garage; and the Churchill - a 6 bedroom, 4 full bath home on a slab with a three car garage. Sales and marketing are being provided by Bob Romano of Coldwell Banker NRT. Prices start in the mid 200’s.

“The response to our plans and building systems has been extremely positive,” says Stonecrest Homes’ chief financial officer Jim Chapman. “We bring solid construction experience, a lean operating structure and strict cost consciousness to production building.” Chapman adds, “Stonecrest Homes is not a custom builder; however, the company is very focused on the customer and their home buying experience. We deliver distinctively designed homes at affordable prices.”

While introductory pricing remains in effect until July 31st, Heiser and Chapman invite interested buyers to either select a lot for a pre-sale or buy a move-in ready new home at either McIntosh Place or the Palisades at Harmony on the Lakes.

Stonecrest Homes delivers maximum homeowner value by focusing on production efficiency and proven best practices. The company was created by long-time homebuilders Charles Heiser, Jr. and Jim Chapman to meet the needs of today’s value conscious, upwardly mobile family buyer. Learn more at StonecrestHomesGA.com or call 678-426-5300.

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Jim Chapman

Betsy Sheppard
B.Sheppard Consulting
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