Big Appliances make it clear – they’re number one for range cookers

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Just how is it that a small family run business, started from a high street shop in 1964, can dominate the rather aggressive market for white goods importation and supply? Precisely because it is a small family run business. Big Appliances, the UK’s leading supplier of Stoves range cookers, Belling range cookers, Falcon range cookers and Smeg range cookers (among, of course, many other brands), has become the deserving heart of a heart warming business success story – one of those tales of Jack vs the giant that we consumers love so much to hear about.

Specialists in Big Kitchen Appliances

the amount of money you can get out of someone without them noticing they're being fleeced

So far, so good – but what about all the other white goods suppliers, who embraced the 80s by its devil horns and redefined customer service as “the amount of money you can get out of someone without them noticing they’re being fleeced”? Well, Big Appliances kept right on sourcing the best white goods it could find (the 20 years ago equivalent of Falcon range cookers, Stoves range cookers, Belling range cookers and Smeg range cookers) and selling them for fair prices to happy customers. Around it, its rivals thrived on duplicitous contracts (it is still normal practice in the white goods importation industry to hit a customer with hidden costs for everything from delivery to magazine subscription) and unfairly elevated prices.

Then two things happened. First, the Internet. Which, as well as an excellent vehicle for selling Belling range cookers, Falcon range cookers, Stoves range cookers and Smeg range cookers, was (and is) a wonderful way of spreading word of mouth. And when that word of mouth concerns the fact that one company, still trundling along in its family-run way, is actually able to sell these range cookers, fridge freezers and so on, for less than its competitors – people start to notice. Then they start to buy. Big Appliances’ star, never dimmed, was suddenly in the ascendant.

The second thing that happened, of course, was that the bottom dropped out of the Western economy. These days, no-one is going to spend money on anything at all unless a) they really need it and b) it’s priced fairly. All of a sudden, the little company that just kept on giving its customers a fair price, from those first 60s style freezer boxes to today’s Smeg range cookers; Belling range cookers; Falcon range cookers; and Stoves range cookers, was the only one in a position to sell at the price customers were willing to pay.

Result: Big Appliances removed everyone else from the game without even trying. All because it’s been devoted to fair trading since day one. In the Internet age, it seems, the family business is still king with its range ofStoves range cookers, Belling range cookers, Falcon range cookers and Smeg range cookers

Big Appliances is an Essex based purveyor of kitchen appliances. Thier stock comes with free delivery.

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Justin Bridges
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