Straight Or Curly Hair - Andrew Barton and Sunsilk Solve the Problem In A Snap

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Styling your hair and achieving a new look has never been this easy with Sunsilk.

Sunsilk Style Collection

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Sunsilk allows women to virtually change their hairstyles to straight or curly. Just like styling using the new Sunsilk line, this makeover tool gives you the chance to have a new look in a snap. Styling your hair and achieving a new look has never been this easy with Sunsilk.

Over 380,000 hits about "straight or curly" can be found on Google. A good percentage of which are about the trials, triumphs and travails of straight- and curly-haired women in search of the perfect man - and the kind of hairstyle he prefers on a woman. According to a survey in Good Morning America, women with curly hair are perceived as sweeter, more outgoing, and personable while those with straight hair are more serious, sophisticated, and professional.

Discussions about hairstyles and their matching traits can go on and on. But one sure thing is a woman chooses a hairstyle that will represent her real self. British Hairdresser of the Year 2007 Andrew Barton helped develop the Sunsilk Style Collection. For women who maintain a natural look or a particular hairstyle, Sunsilk introduces its Style Collection - a range of hair care and styling products targeted to help achieve your desired look, in a snap.

Andrew Barton is one of the world's best experts in all things hair. Aside from his down to earth approach to hairdressing, he's known as the 'People's Hairdresser'. Among his impressive clientele are Robbie Williams, Kylie, Elle McPherson, Kate Moss, Prada, and Versace. He's also the resident hairdresser in U.K.'s hit makeover show "10 Years Younger".

Andrew, the "Make-over Guru", understands that his clients need a great hair cut which they can easily manage themselves everyday. This philosophy guided him in the development of the Sunsilk Style Collection. He shares that, "This is not a conventional endorsement where a celebrity hairstylist is roped in at the last moment to endorse the new styling range. I have helped in developing not only the signature hairstyles but also the packs and the formulation for this range, along with testing them too!"

He foresees an exciting hairstyle trend that'll redefine hairstyles. "The year ahead will see hair take on new codes of wearability. Low maintenance fashion is out and high maintenance fashion is in. This means changing and transforming one's hair in different ways. Curls will be big and bouncy but defined and polished, straight hair will make an impact with flowing, bouncy, full locks - a new straight!"

In keeping with the global movement for do-it-yourself hair products, Sunsilk makes available seven new items for straight and curly hair that you can use at home. Beeswax energizers are the key ingredients in the Sunsilk Style Collection. These add volume to each hair strand and maintain a style that's tangle-free. It also coats the hair strand and protects it from environmental and styling stress, making hair easy to Style in a Snap!

For women who fancy straight locks, like Heart Evangelista, the Straight & Sway Range gives soft, nourished and straight hair that moves naturally for long periods. This is best for rebonded hair. The dual-formula gel cream increases hair weight and maintains spring in each strands which make hair frizz-free and smooth. And the unique, moisture-balanced texturizing wax help in layered styles.

Curly-haired women who are proud of their waves, like A-list star Marian Rivera, have found an ally in the Curls & Waves Bounce Range. The shampoo, conditioner and defining mousse bring out the hair's natural curls and waves while leaving it naturally soft and bouncy.

Thanks to Sunsilk's Style Collection, the choice to take on straight or curly hair has become effortless. Without spending too much time and effort, women can do whichever style they prefer everyday. This gives women the confidence to show their different sides through hairstyles that work with what comes naturally.

If you're still deciding whether to go straight, curly, short, or long, and have been always afraid to take risks of getting new hairstyles, worry no more! Sunsilk's new website is here. Visit the site now and give yourself a totally new look for 2009. Or download the Style in a Snap application to your mobile phone and play around with it with your girlfriends whenever and wherever you want.


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Monica Rios
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