If it sounds a lot like 'word of mouth,' that's because it is; with one big exception. People are now going online to give and get answers, instead of asking their neighbors directly.
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Washington, DC (PRWEB) March 25, 2011
The strategic marketing consulting company, 1424 Marketing Group LLC, headquartered in Washington, DC, with offices in Atlanta and Chicago, announces the launch of their new website and their mission to provide online marketing solutions for the local business owner whose customers have become avid online searchers.
“This marks a milestone for our company and also a profit-turning moment for local businesses and professionals, wherever they are located,” said Co-founder and CEO, Dr. Thia Hamilton. “ We’ve taken our expertise in the online search marketing sector, and made it our mission to help local businesses and independent professionals grow their businesses by tapping into and leveraging the power of the Internet.” Business owners find helpful tools on the website, that they can put to use right away.
Co-founders Hamilton, in Washington, DC and COO Deborah Young, in Atlanta, GA, formed 1424 Marketing Group in the summer of 2010, in response to requests by local business owners who knew that they needed to have an online presence in order to keep their businesses competitive and growing but didn’t know how to go about it.
What Hamilton and Young learned in talking with small business owners in several cities, was that their initial lack of online success was leading them to a faulty conclusion; namely, that the Internet is putting a lot of Goliath-like businesses in their way, and creating a competitive field in which they no longer stand a chance. “This couldn’t be farther from the truth,” said Young. “It is all in knowing how to get the Internet working for your business, instead of against it. Fortunately, it is a pretty easy fix for most businesses.”
According to CHAMPS (Capitol Hill’s Chamber of Commerce) Executive Director, Julia Christian, community residents really like to do business locally. “But first they need to know who provides the goods and services they are looking for in their community, and second, who their neighbors recommend.”
“If it sounds a lot like ‘word of mouth’, which has worked for centuries,” says Young, “that’s because it is; with one big exception. People are now going online to give and get answers, instead of asking their neighbors directly.”
Martha Huizenga, co-owner of DC Access, a wireless Internet service provider in the DC metro area, agrees. “This little change in consumer behavior has big implications for local businesses. In fact,” she said, “it changes everything.” Trends show that local businesses that continue to rely on offline methods that may have worked as recently as 3-7 years ago, are losing market share today to those that consistently show up in the top online search results.
“It doesn’t need to be that way,” says Hamilton, “ and that is why 1424 Marketing Group is on a mission to help small businesses turn it around. We bridge a gap and help our clients adapt and thrive in the new search-driven economy that is alive and well on the Internet.”
To learn more, visit 1424 Marketing Group.