What makes us different, is that we are a marketing and educational company. Everything we do, we teach and everything we teach - we do on daily basis.
Philadelphia, PA (PRWEB) August 31, 2012
American Inflatable Roadshow is the largest trade show in the world for inflatable rental and bounce house business owners. It was founded in 2012 with the support of leading US manufacturers of inflatable equipment and is dedicated to growing the inflatable industry.
A new addition to the trade show starting in September 2012 in Philadelphia are marketing training sessions taught by Katerina Williamson, the founder and CEO of Strategic Marketing Academy, one of the leading small business marketing consulting and training firms.
In a recent interview, Katerina Williamson said, "While getting the best equipment and reliable staff is important, your success will ultimately depend on your ability to market your services. Unfortunately, many small business owners have no clue how to effectively create a marketing system."
At the event, Williamson will be presenting two educational sessions to show bounce house business owners simple and yet effective marketing strategies to grow their businesses.
One of the sessions is aimed at creating a profitable marketing blueprint in 5 steps. This topic has become Katerina's most requested keynote presentation. This presentation helps businesses break down the overwhelming task of marketing into easy step-by-step system that anyone can follow to create a marketing plan that produces results. Katerina shows how every marketing strategy and method fits into this simple 5 step system and how anybody can use this system to increase profit in their business, no matter what marketing background they have.
The second session covers a highly demanded topic of internet marketing and social media marketing for small businesses. Katerina points out, "It's hard to find a small business owner who does not realize that they need to market online these days. It's almost as hard to find business owners who actually know how to do it right. It's not surprising, since most business owners are just too busy to take the time to learn new marketing principles. They have to deal with providing their services, selling products, inventory, staff, accounting and other business issues."
The training session will show how to use various online marketing methods to market bounce house businesses. These methods include search engine optimization, paid search, local map placement, social media strategies and other effective strategies.
Additionally, at the Inflatable Roadshow, Strategic Marketing Academy will be reopening enrollment for their educational program designed specifically for businesses in the party rental and event industry. This program is designed for those business owners who want to learn event and party business marketing strategies themselves and want to save time and money by learning the shortcuts to successful marketing.
"What makes us different," says Williamson, "is that we are a marketing and educational company. Everything we do, we teach and everything we teach - we do on daily basis. We are not some gurus who talk about theories that they've never tried before. All the strategies that we share with our students are applied daily and tested by our team. In fact, one of the biggest benefits to our students is that we are the ones testing new ideas with our dollars and we can tell them what works and what does not work, so they don't waste their money."
To find out more about the training sessions, get post-training recordings and learn about the education program, please visit the event and party business marketing program at Strategic Marketing Academy.
To learn more about the company, visit http://strategicmarketingacademy.com or call 800-245-2031.