Murfreesboro SEO Company, Strategic Marketing Academy, Helps Local Business Owners Recover Lost Google Rankings After Latest Google Updates

Share Article

Many business owners have a very sketchy idea about what it takes to rank on Google for their desired keywords. Not only do search engine algorithms change frequently, but Google is known for releasing new updates that bring out panic in internet marketing communities. Strangely named after cute animals, such as pandas and penguins, these updates are far from being friendly. In fact, many businesses have seen losses of rankings due to these updates, which translate into lost business revenues.

Strategic Marketing Academy
We wanted to set our business apart from many of the companies by educating the clients on the process and working with clients to achieve better results overall.

Katerina Williamson is the CEO of Strategic Marketing Academy, Inc, a marketing firm that serves many local small business clients in Murfreesboro and Nashville TN area, as well as nationwide. She explains that there are many SEO companies that utilize bad practices when it comes to search engine optimization. They often use so-called black hat techniques. "While these methods can and often do work to rank a website faster, they are very dangerous to a small business website, " says Williamson. "Many internet marketers have a luxury of promoting multiple websites and they can risk losing rankings or getting one of the websites completely de-indexed by Google. However, for a small business owner, having Google eliminate their website from their indexing altogether can be disastrous, especially if the business already heavily relies on their web presence."

Strategic Marketing provides businesses SEO services that are natural, organic and sustainable.

Katerina adds, "I often see SEO companies that are trying to keep clients in the dark as to what they do in regards to SEO because they feel that this is the only way to sell their services. We wanted to set our business apart from many of the companies by educating the clients on the process and working with clients to achieve better results overall. Search engine optimization is just a part of the overall marketing plan and if a client does not have the rest of the marketing set up right, the money they spent for SEO can be wasted."

In April 2012, when Google launched a new algorithm update call the Penguin, many businesses who have spent thousands of dollars on SEO services have seen their positions drop overnight. This update has targeted many of the black hat practices of SEO companies.

"We've had many people contact us to help them sort out the problems that their last SEO agency caused. Since we only use natural, high quality link building and publicity campaigns, none of our clients were affected by the Penguin update. In fact, the update has been positive for our small business clients and has helped remove some of the spammy websites from the search results," says Williamson.

Strategic Marketing Academy offers a free, no obligation world class analysis of a potential client's website in just 30 minutes through online or in-person meetings. Their clients range from local small companies with budgets starting with $300, rising up to large corporations with thousands of dollars spent on marketing every month. Regardless of the company size or budget, each client receives the same high level of customer service. The key to SMA's success is building long-term mutually beneficial relationships with their clients.

For more information about Strategic Marketing Academy, a proven Murfreesboro SEO company, and their SEO services, online PR, social media marketing or web design services, call 615-378-7778 or visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Katerina Williamson
Follow us on
Visit website