Streng Speaks on 'Designing for Emotional Response' at IDSA

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For this year's International Design Conference, Streng's founder Chris Streng presents on methods used to integrate emotional equity into the design process.

Chris Streng

Integrating emotional intent at multiple points in the product experience can jump-start positive emotions in a fun, memorable way and create authentic devotion.

If movies are created to evoke strong emotions, shouldn't products or ideas be able to create similar reactions? There is an increasing desire for consumers to personalize their product experiences and Chris Streng recognizes this. Regardless of scale, Streng integrates emotional intent at multiple points in the product experience to create meaningful character that can jump-start positive emotions in a fun, memorable way and create authentic devotion. It's about human connection.

In his talk on September 16th at IDSA's 2011 Conference in New Orleans, Streng discussed strategies to empower the designer throughout the design process while reframing the design problem. Whether designing a product, building a brand or delivering a message, his methods resonate emotional appeal. To learn more about Streng's approach, contact Jen Hazen.

About Chris

Chris Streng is the founder and director of Streng, an award-winning industrial design and branding firm with locations in New York and Chicago. Streng’s extensive knowledge has allowed him to make significant contributions to consumer goods, fashion, housewares and emerging technologies for clients such as KitchenAid, Procter & Gamble, Kohler, Cappellini and Motorola. His work has been exhibited internationally in Tokyo, Seoul, Shanghai, London and Milan, and he also led the Smithsonian's first National Design Triennial. He’s won many awards including IDEA®, Good Design, Red Dot and SPARK. Streng studied industrial design at Milwaukee Institute of Art and Design, anthropology and human geography at Marquette University and architecture and product design at Domus Academy in Milan, Italy. He currently sits on the School of the Art Institute of Chicago’s Design Council.

About Streng

Founded in 1994 by brothers Daniel and Christopher Streng, Streng is an award-winning industrial design and branding firm with locations in New York and Chicago. Internationally recognized, the firm's client roster includes KitchenAid, Procter & Gamble, Kohler, Motorola, Urban Outfitters, Cappellini, and more. Streng’s work has been published in Surface Magazine, Fast Company, Interni, Jane Magazine, Chicago Sun-Times, Intramuros, Time Out Chicago, Interior Design, Arbitare, Furniture Style and Chicago Magazine, among others. Follow Streng on Twitter @strengdesign and Facebook.

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Jen Hazen
jen.hazen@strengdesign.net
646-201-4177
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