...we felt the need to stretch the boundaries on marketing and promoting this new therapy model to make it more readily accessible to the millions of existing stroke survivors.
Tempe, AZ (Vocus/PRWEB) January 30, 2011
When Kinetic Muscles, Inc. (http://www.kineticmuscles.com), an innovator of stroke rehabilitation therapies, set out to expand their revolutionary in-home stroke rehabilitation service, they realized this brand new treatment delivery model called for equally-new marketing and sales concepts.
Kinetic Muscles’ Mentor Home™ stroke teletherapy is representative of emerging healthcare models designed to deliver effective treatment for more patients at lower cost. It has been shown to significantly improve quality of life for stroke survivors and has already seen growing demand through word-of-mouth and traditional marketing methods.
“Despite this success, we felt the need to stretch the boundaries on marketing and promoting this new therapy model to make it more readily accessible to the millions of existing stroke survivors”, said Grant Farrell, President and CEO of Kinetic Muscles.
Fortunately, Kinetic Muscles had a long relationship with rehabilitation researchers at Emory University School of Medicine in Atlanta, Georgia. This led to a meeting with Dr. Ashish Sood, Assistant Professor of Marketing at Emory’s Goizueta Business School. Where better to search for outside-the-box marketing ideas for this new service model than a top business school teaching the latest thinking on marketing and sales techniques.
Professor Sood organized student research projects across three of his marketing classes to study the opportunity before Kinetic Muscles and to make unique recommendations on marketing and sales strategies for their Mentor Home™ teletherapy service.
According to Farrell, “The students at Goizueta were unencumbered by conventional healthcare marketing concepts and came up with many helpful and innovative ideas. We literally planned implementation of some of the suggestions within 24 hours of the final report.”
Some key findings included the fact there is a large population of stroke survivors who suffered stroke 5, 10 or more years ago and were told at that time (contrary to current medical knowledge) that post-stroke recovery of function was not possible, that a significant portion of this survivor population is no longer receiving therapy or regularly in contact with any rehabilitation specialist, and that various direct-to-consumer methods are needed to reach this population to provide education on the ability to rehabilitate function after stroke and to provide information on practical methods such as teletherapy to accomplish this recovery.
The Goizueta Business School Newsletter recently discussed the many positive outcomes of the project from the point of view of Kinetic Muscles, the business students, Professor Sood, and Emory researchers.
About Kinetic Muscles, Inc. http://www.kineticmuscles.com
Kinetic Muscles addresses the rehab therapy needs of patients suffering from stroke, traumatic brain injury (TBI), multiple sclerosis, incomplete spinal cord injury, and cerebral palsy. Kinetic Muscles is a thought leader in the field providing solutions that merge digital and robotic technologies with sound neuroscience principles to deliver ‘Improved Outcomes for More Patients at Lower Cost™’.
Kinetic Muscles products are used in leading rehabilitation clinics and by a growing number of patients in the home setting. Hand Mentor™, Foot Mentor™, Mentor Home™, and Active Repetitive Motion™ are trademarks of Kinetic Muscles.
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