Medical System Marketing Highlights Nationally-Recognized Stroke Care

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Smith & Jones Launches Ellis Medicine’s 2013 Neuroscience Marketing Campaign.

“Well, I didn’t think that I would have a stroke at this age,” said Yvette Cuttita, patient of Ellis Medicine and the face of its 2013 neuroscience marketing campaign. Her unique story is featured in an integrated campaign including online advertising, long-form web videos, television spots, print, outdoor, and transit advertising.

The campaign, created by healthcare marketing agency Smith & Jones, launched this month and positions Ellis Medicine as a leader in stroke and neurosciences care, and only minutes away when community members like Yvette need care.

“I had a feeling that she was going through a stroke; it was hard for me to believe, being so young, but I immediately turned around and headed for Ellis Hospital,” said Yvette’s husband, Bob Cuttita.

The team at Ellis administered a clot-busting drug called tPA (tissue plasminogen activator) that stopped the stroke and prevented further physical damage. Yvette temporarily lost her ability to speak after the stroke, but because of the quick response of the Ellis team and ongoing therapy, she has regained her speech and continues to progress every day.

Yvette’s story is just one example of how the nationally-recognized Stroke Center at Ellis is “lightyears ahead, minutes away,” as described in the marketing campaign.

To watch Yvette’s and other patients’ stories, and to learn more about Ellis Medicine’s neuroscience services, please visit http://www.ellismedicine.org, watch physician interviews and read about the medical system’s neuroscience, neurosurgery, and stroke care.

About Ellis Medicine
The Ellis Medicine hospital system provides acute care for Schenectady County and a diverse community of 150,000 people located just west of the state capital in upstate New York. Learn more at http://www.ellismedicine.org.

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.

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