Crate and Barrel and Strutta Partner to Deliver Online Contests

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Leading multi-channel home furnishings retailer Crate and Barrel finds a contest technology partner in Strutta following a pair of winning campaigns.

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We are just beginning to tap in to the potential for these type of promotions and we are excited to expand our efforts through this relationship

Crate and Barrel has selected Strutta as its preferred platform for contests focused on user generated content (UGC) and social media. The companies have already collaborated on two very successful campaigns, for the flagship Crate and Barrel brand and its CB2 offshoot, and are looking forward to building on the initial success.

“We are just beginning to tap in to the potential for these type of promotions and we are excited to expand our efforts through this relationship," said John Seebeck, Vice President eCommerce at Crate and Barrel.

In the Spring Crate and Barrel awarded one lucky couple with a $100,000 dream wedding in its Ultimate Wedding Contest. The contest was developed on the Strutta contest platform, integrated Crate and Barrel’s wedding registry, and generated nearly 10,000 entries and 6.5 million views. CB2 recently announced the winner of The Selby Is In Your Place Contest, which was a successful photo contest with famed photographer Todd Selby.

“Crate and Barrel understands their consumer and how to engage them online,” said Strutta CEO, Ben Pickering, “It is great to see them take advantage of the full breadth of solutions we offer.”

Strutta offers an intuitive contest builder and a one-of-a-kind contest API that enable anyone to set up and manage a successful online promotion. The Strutta platform supports multi-media contests and integrates with various social media channels to make it easy for participants to share contest activity through the social web.

About Crate and Barrel
Multi-channel home furnishings retailer Crate and Barrel was founded in Chicago in 1962 by retailing pioneers Gordon and Carole Segal. Working directly with European ateliers and factories to import their products, Crate and Barrel was among the first to make contemporary tabletop and kitchenwares designs affordable to American consumers. Today, Crate and Barrel is an industry leader, known for exclusive housewares and furniture designs, excellent value and superb customer service. In addition to a thriving direct marketing division, the company operates stores in most major North American markets, including Toronto and Calgary. In early 2010, Crate and Barrel partnered with franchisee Al Tayer Group to open the company’s first overseas stores in Dubai. Currently under the leadership of CEO and President Barbara A. Turf, the Crate and Barrel family of brands includes its more modern off-shoot, CB2, and childrens’ home furnishings retailer, The Land of Nod. Crate and Barrel is a privately held company owned by the Otto Group of Hamburg, Germany.

About Strutta Media Inc. is a technology company with software and services that allow advertisers, agencies, or web publishers to easily create and manage interactive contests around user generated content and social media. Since launching its contest platform in 2009 and API in early 2010, Strutta has hosted and supported campaigns for some of the biggest brands and agencies worldwide. Its software has also enabled hundreds of smaller companies and marketers to run contests of their own. Headquartered in Vancouver, BC, Strutta is a privately held company backed by Growthworks and Telefilm Canada.

For more information, or to get started creating your own contest, please visit


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