Strutta Releases Most Powerful DIY Platform For Social Promotions

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Advanced Promotion Builder allows anyone from bloggers to big brands to run online promotions on Facebook and the social web.

Strutta Promotion Builder

Strutta Promotion Builder

We want anyone to have the ability to quickly and successfully launch their online promotion anywhere they choose, so we’ve done the heavy lifting on the technical side and made our platform more intuitive than ever.

Strutta, a leading solution for brand marketing in social media, today announced the release of its most advanced Promotion Builder to date. With this release, the company has raised the bar once again on the most powerful do-it-yourself (DIY) tool for promotion creation and management on the social web.

Robust Promotion Builder
The new release includes a redesign of Strutta’s Promotion Builder interface, which simplifies the process of setting up and launching professional contest and sweepstakes campaigns. In continuing to provide the most robust platform in terms of configuration and design flexibility, Strutta now offers marketers even more options for how and where they wish to engage their customers.

Now anyone can easily launch a branded promotion:

  • On a Facebook Page (in a Page Tab or as a Canvas App)
  • Within an existing web site (IFrame)
  • On a standalone microsite
  • All with added mobile accessibility and full HTML5 video support

New Analytics Measure ROI on Social Promotions
Strutta has also added a proprietary Conversion Tracker to its powerful analytics dashboard. This new tool allows clients to effectively measure return on investment by setting goals on their web site that map to user interaction within the promotion.

“Strutta has established itself as an industry leader by offering the richest set of tools available in a do-it-yourself platform,” said Ben Pickering, Strutta's CEO. “We want anyone to have the ability to quickly and successfully launch their online promotion anywhere they choose, so we’ve done the heavy lifting on the technical side and made our platform more intuitive than ever. Our clients can instead focus on what’s most important to them – launching promotions that drive participation, create brand loyalty and ultimately, build a list of qualified prospects or sell a product.”

Strutta’s advanced Promotion Builder is available starting at $299 for small businesses, with the Pro package starting at $1999. Preferred partner pricing is also available. Visit http://www.strutta.com/products to learn more.

About
Strutta’s industry leading technology connects brands with target consumers through powerful social promotions. Using Strutta’s platform allows marketers, web publishers, developers and even small business owners can effectively design, manage and measure their promotional campaigns online. Strutta’s products include an intuitive Promotion Builder that launches content-driven contests and sweepstakes on Facebook and the web, a Contest API, and custom services. Strutta, a privately held company headquartered in Vancouver, BC, is the only Canadian Facebook Preferred Developer Consultant specializing in promotions.

Since 2009, Strutta has powered successful promotional campaigns for international brands and organizations including Crate and Barrel, Johnson & Johnson, the United Nations Development Programme, the Australian Government, the PGA Tour, and bloggers such as Michael Stelzner of Social Media Examiner and Guy Kawasaki of Alltop. Strutta’s do-it-yourself packages have also allowed thousands of smaller brands to build and run social media and incentive based campaigns.

For more information or to get started creating your next promotion, please visit http://www.strutta.com.

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Tina Hoang
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