Dell’s New ‘Studio’
Brand: Designed for the Creative Spark in All of Us
-
New Dell Studio Laptops Combine Striking Design Elements and a Full
Range of Personalization Options
-
New Dell Dock Organizes Software by Tasks, Cleans Icons off of the
Desktop
-
Dell Video Chat Delivers One-Click Communications: Video, VOIP and
IM
ROUND ROCK, Texas (Business Wire EON/PRWEB ) June 26, 2008 --
Dell today introduced “Studio,”
a new consumer product line designed for self-expression and creative
living. Studio products are highly expressive and personalized -- inside
and out – combining aesthetics and technology
into a fresh approach to hi-def mobile lifestyles.
“People seeking stunning design, brilliant
colors, and innovative new technology find inspiration in Dell’s
new Studio brand,” said Michael Tatelman, vice
president of Dell consumer sales and marketing worldwide. “These
products are built for today’s digital nomad
based on the millions of conversations we have every year on dell.com,
Ideastorm and community forums. With Dell Studio we’re
answering the call for personalization, connectivity and simplicity.”
The first Dell Studio products are two distinctively styled laptops, the
Dell Studio 15 and Dell Studio 17. These laptops combine sleek designs,
striking visual color elements and personalization options with features
such as standard built-in webcam, capacitive touch media control
buttons, slot load drives, and optional mercury-free LED displays and
built-in mobile broadband. They are available today on www.dell.com/studio
starting at $799 (Studio 15) and $999 (Studio 17) and will be available
at Best Buy and Staples stores in the next few days.
Sleek and Unique
The new Studio products inherit design elements first introduced in Dell’s
award-winning XPS™ M1330 and M1530 laptops,
including a sleek wedge-shaped profile and an iconic drop hinge design.
Taking its cue from the Inspiron portfolio, Studio laptops also offer
several personalization options that allow a customer to color customize
a laptop unique to him or her. And as with Inspiron products, Dell will
offer optional color-coordinated accessories and peripherals like
backpacks and slip covers, mice, ear buds, etc. so customers can
assemble a mobile high-definition package that’s
unique.
“One year ago today we refreshed and
revitalized our consumer portfolio with emphasis on product style,
design and personalization. Flamingo Pink and Midnight Blue laptops have
since became regular sights on college campuses and in coffee shops”
said Alex Gruzen, senior vice president, Dell consumer product group. “The
new Studio products demonstrate that Dell is continuing to focus on
design and value, delivering attractive, feature-packed mobile digital
lifestyle products.”
Starting with either a 15 or 17-inch high-definition display, customers
may pick one of six optional color choices, including new Plum Purple
and Tangerine Orange, in addition to Flamingo Pink, Midnight Blue, Ruby
Red, Spring Green or standard Jet Black. For a more subtly personalized
laptop, Dell has added an optional high gloss Graphite Grey choice that
can be customized with contrasting Black, or more vivid Blue, Pink or
Red edge trim around the display back.
While Dell Studio systems have rich basic features, they also offer
customers a wide variety of options to ensure the system facilitates and
enhances the user’s digital passions whether
that is being the curator of their own photo or music library or
creating cool new web content themselves. The optional Blu-ray Disc™
drives help deliver cinematic video quality on high definition displays.
Optional Built-in mobile broadband1
connectivity through wireless carriers like Verizon Wireless and Sprint
means users can connect on their own terms, wherever there is cellular
coverage. Users can simplify password management while preventing
unauthorized access with the optional fingerprint reader.
Making it all easy
Dell is also focused on simplifying the consumer digital experience with
unique user interfaces like the Dell Dock, a task-based application
organizer that places the most frequently accessed programs front and
center, and Dell Video Chat, a one-click easy to setup and use video and
voice communication program. The Dell Dock automatically sorts installed
software applications on the PC into user friendly categories, which can
be accessed by a simple taskbar, leaving the desktop free of clutter.
Customers don’t have to locate and open a
program by application name or icon on the desktop, but instead can
locate it by task, like “email & chat,”
“security,” “view
photos,” “play
music,” etc. The task bar is customizable:
users can chose its anchor location, background and font color, and even
the icons used to represent a category.
The Studio laptops will also include a new, easy-to-set up and use
communications program, Dell Video Chat. Families and friends can stay
in touch using video chat, recording and sending video emails, or even
PC-to-PC phone calls around the world. The application supports four-way
calling, making virtual family reunions a reality.
About Dell
Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell is a leading global systems and services
company and No. 34 on the Fortune 500. For more information, visit www.dell.com,
or to communicate directly with Dell via a variety of online channels,
go to www.dell.com/conversations.
To get Dell news direct, visit www.dell.com/RSS.
Additional information, images:
www.dell.com/studio
www.youtube.com/user/DellVlog
www.sightspeed.com/dellvideochat
www.flickr.com/photos/dell_digital_media
Dell is a trademark of Dell Inc.
Dell disclaims any proprietary interest in the marks and names of others.
Offers subject to change, not combinable with all other offers. Taxes,
shipping, handling and other fees apply. U.S. Dell Home and Home Office
new purchases only. Dell reserves right to cancel orders arising from
pricing or other errors.
1 Subject to wireless provider’s
broadband subscription and coverage area; additional charges apply.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5718529
See the original story at: http://eon.businesswire.com/releases/studio/video/prweb1057374.htm
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/Q3Jhcy1IYWxmLUNvdXAtQ291cC1FbXB0LVNpbmctWmVybw==
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
